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Google Ads Specialist

Just Lead Market

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We are looking for a Google Ads Specialist OR Search Engine Marketing Specialist

Job Responsibilities:

1- Day to day Campaigns Optimization.

2- Scale ROI of Google Ads campaigns.

3- Ads Accounts in Diversified industries

.4- Performance KPIs will be4,1 Lead generation,eCommerce Sales Growth

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines.
A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team to maximize ROI and drive traffic and customers.

Responsibilities

Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion, and optimization Research and analyze competitor advertising links.

Requirements:

2 years of experience as a Search Engine Marketing Specialist or similar role
2 years of experience with planning and implementing a successful SEO strategy
Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments

Proven success in SEO

2 years of experience in web analytics, marketing, and business development
Experience with A/B testing and other testing metrics
Knowledge of HTML, CSS, JavaScript
Ability to analyze data and provide evidence-based recommendations
Sense of ownership and pride in your performance and its impact on the company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Degree in relevant quantitative fields.
Working knowledge of HTML, CSS, and JavaScript development and constraints
BS degree in Marketing or a quantitative, test-driven field

Soft Skills