Graphic Designer / Social Media Executive

Position Overview

This role will be responsible for the concepting and content creation of social media content across all platforms. This includes moving and still imagery aligning all media collateral: print and digital ad campaigns, web content, and social content. Collaborate with Senior Creatives and Social Media Strategy team and manage/own a myriad of projects adhering to creative briefs, timelines and budgets.  The applicant can work remotely for some of the time.

Essential Duties & Responsibilities

• Conducts the day-to-day operation on client’s lnstagram, Facebook, Twitter and Linkedln platforms, including scheduling/posting content, monitoring, responding and tracking metrics; generating original social content for lnstagram stories.
• Develops overall media and communications strategy.
• Develop, sustain and deliver relevant social media content ideas, and related assets on a weekly basis
• Stays up to date and integrates the latest social media trends and best practices.
• Provides monthly reporting on key social media metrics and tracks progress toward goals.
• Strategizes for each program and recommends improvements on different marketing platforms such as Social Media and email marketing.
• Develops concepts and ideas and manages campaign from concept to execution.
• Pulls data across social platforms and publishing tools to measure and report on content performance for optimization by acting on the information.
• Measures engagement and uses metrics to draw insights from the previous month's interactions.
• Prepares newsletter, press releases and pitch letters, promotional web announcements and other marketing messages via e-blasts.
• Updates and maintains the Email Marketing Calendar.
• Identify “low hanging” source footage, materials and the required tools and assets to quickly and efficiently repurpose the assets into compelling social media content
• Maintain a differentiated, but consistent visual voice for each of our clients social channels’ audiences through content creation
• Identify internal and external creative resources that will expand and enhance our social media creative
• Work on development of shoot strategy boards for presentation
• Interaction with and partnering with all in-house agency departments
• Oversee quality control for all social content, moving and still
• Research and gain understanding of the target audience
• Stay abreast of relevant social media opportunities and remain familiar with top-tier brands, blogs, and influencers
• Contribute ideas and concepts for blog and social media content to maintain/grow traffic and engagement
• Understand brand’s voice, objectives and goals; look for opportunities on our social channels to help meet those goals
• Understand team members’ responsibilities and work to support them
• Maintain a strong work ethic, remain proactive with issues, develop a sound solution through collaboration
• Seek out opportunities to understand other areas of the business, build relationships and gain an understanding of the future of the brand.

Experience, Skills & Knowledge

• BA in Graphic or Interactive Design or equivalent
• 4+ years in a best in class in house or independent, digital creative Agency
• Solid experience in digital driven businesses, with a high level of proprietary digital creative output
• Familiarity with new digital enabling technologies
• High level of conceptual thinking - strategic thinker as well as doer
• Influencing ability to promote creative solutions and new ideas
• Strong communication and interpersonal skills
• An excellent grasp of the English language.  
• Relationship building skills to influence concept development and experience design through creative teams while working collaboratively with other functions in the company
• A natural curiosity and self-learning approach to keep up with the rapid changes in digital and internet technologies is critical to ensure the teams continue to create innovative and differentiated experiences
• Deep familiarity with social media and best practices, including how to maximize social media engagement.
• Excellent writing and communication skills and strong knowledge of graphic design.
• Attention to detail and commitment to producing high quality work and materials.
• Self-motivated individual with experience in fast-paced work environments.

Technical Skills/Computer Applications required:

• Final Cut / Premier and After affects knowledge
• Microsoft Suite
• Adobe Creative Suite
• InDesign
• Photoshop
• Illustrator
• Working knowledge of Wordpress.

Women and Minorities are strongly encouraged to apply