This role will require you to deliver the PPC strategy in line with CPA (Cost Per Action) and return on investment targets and be accountable for day-to-day management of spend across Amazon and eBay to deliver volume targets within budget.
Amazon Campaign optimization will be the key target, bring ACOS down.
You will monitor and track the reporting of results and deliver on best PPC best practice implementation and automation.
As PPC Expert you will stay ahead of new technology and PPC techniques to ensure we consistently delivers best in class PPC campaigns.
Build high quality marketing campaigns from scratch, including engaging ad copy or creative, relevant audience targeting and appropriate keyword analysis.
You will need experience in HTML to modify the page to suit the needs of the PPC campaign.
Hands-on experience with any graphic tool to create Ads banners for the PPC campaign.
Candidate should have at least 3 years’ experience in the field
Your campaigns are optimized, consistently hitting or exceeding targets
Must know how to manage keywords and make manual campaigns
Must be ACOS focused
You’re doing consistent testing to find new and exciting ways to improve campaign performance – this is crucial.
Campaign issues are quickly understood and resolved, and any negative impact is communicated honestly to the business
Positive strategies and untapped opportunities are recognized and communicated to the business
Honest feedback about campaign performance is provided to the business.
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