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Social Media Manager

IMPEL TECH (PRIVATE) LTD

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Responsibilities:

Design social media strategies to achieve marketing targets
Manage, create, and publish original, high-quality content
Administer all company social media accounts ensuring up-to-date content
Liaise with a designer to ensure content is informative and appealing
Managing our online communities to ensure respectful and appropriate engagement
Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
Develop effective display campaigns, including banner ads, social media, and retargeting.
Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
Research and analyze competitor SEM campaigns
Manage A/B testing, including ad copy and landing page optimization to improve click-through and conversion rates.
Collaborate with Marketing and Product development teams to create social buzz regarding new product launches
Facilitate company communication (respond to queries, get reviews and organize chats and Q&A sessions)
Prepare weekly and monthly reports
Monitor user engagement and suggest content optimization

Qualifications and Experience:

Understand and believe in realme's Vision
Possesses knowledge and 1-2 years of experience in relevant marketing practices.
A marketing degree, Preferably BBA or MBA
Certifications will be a plus
Demonstrates creativity and documented immersion in social media.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, TikTok, etc.), and how each platform can be deployed in different scenarios.
Maintains good writing skills in English
Displays ability to effectively communicate information and ideas in written, audio, and video format.
Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).