• Participating in forming effective paid search strategies• Launching and optimizing various Google, Bing, and Social Media (Facebook, Instagram, Snapchat, Tiktok, LinkedIn) Campaigns• Manage the strategy and setup of all PPC campaigns• Continuous monitoring of results and improving ads• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports• Reporting of results of Social Media and Google Campaigns• Involved in keyword selection and audience targeting• Monitoring budget and adjusting bids to gain better ROI• Suggesting and developing new campaigns across multiple channels

• Edited and managed content for client web pages, ensuring content is SEO friendly as well as engaging; conducting a detailed, competitive analysis of sites to determine best strategies in collaboration with client goals• Researched targeted keyword rankings for auto dealerships nationally, providing weekly localization and optimization• Established SEO best practice strategies for deals and permanent products to gain page authority• Managed social media channels and tracked performance including followers, views, and engagement

• Managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. • Also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI• Researched and analyzed competitor websites and advertising links to gain insight into new strategies• Helped clients develop website portals and social media pages to promote businesses• Identified appropriate KPIs and reported key metrics from digital campaigns• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages