概要

Sr. Executive Sales Operation with 10+ years of experience in Telecom, Internet Service Provider, media & manufacturing companies currently working for No1 data operator in Pakistan (ZONG).Have a diversified experience in consumer/retail marketing, products &segments, channel/ retail development & sales operations. Planned & managed aggressive roll out of 1,500 sites across central region. Handling diversified products portfolio with multiple set of value added services offered to a customer base of around 9Million.


Forecasting revenue & subscriber base growth on yearly basis to measure market share in terms of revenue with competition. Developed regional boundaries & franchise partner area boundaries on google earth. Planned SMS bulks campaigns for customers on targeted offers to improve & sustain core product daily subscriptions. Designed local radio & cable campaigns for targeted products.


Expert in handling various types of data’s & presenting it in a meaningful way to the management. Managing retail base of around 20K through proper merchandising, on store & in store branding. Created model top shop retailers around 500+ to improve overall retail health & brand perception. Handled a team of 30 merchandisers to ensure all the point of purchase outlets are fully equipped with promotional material.


Selecting & managing pool of vendors for various BTL activates & brand activation campaigns. Managed various brand activations campaigns & developed targeted promotional material poster, banner & trade letter at retail. Planned & executed massive out of home wall paint campaigns & shop fascia campaigns. Developed retailer training & product refresher programs through retailer conventions.


2+ Years of teaching experience at university of central punjab lahore teaching both MBA & Executive MBA students.

项目

Retail Mapping Google Earth
Low Revenue Sites Improvement Project

工作经历

公司标识
Senior Executive Sales operation
CMPak Pvt Ltd (Zong)
Feb 2019 - 代表 | Lahore, Pakistan

·        New Product launch execution & reporting
·        BTL planning for new product launch
·        Designing regional TGT’s on various domains to ensure regional profitability
·        Planning new sites to match competition foot print
·        Managing ROI & investment of business partners
·        Handling routine operations tasks ( franchise induction/ penalty/area rationalization
·        Managing complete commissions of franchise & retail
·        Extensive reporting on various segments including dashboards
·         Product refresher trainings to S&D teams
·        Dashboard development at regional level
·        Execution of Retail Marketing campaigns & reporting
·        Handling retail base of  28k in entire central 1 region

公司标识
Visiting Faculty
University of Central Punjab (UCP)
Jan 2018 - Dec 2020 | Lahore, Pakistan

Joined University of central Punjab as a visiting Faculty in Jan 2018. I am an active part of there MBA & Executive MBA course structure. Below is the brief descrition of courses & trainings given

Service Marketing & startegy course (MBA)
E marketing (MBA)
Digital Marketing (MBA)
Professionalism & ethics (EMBA)
Buisness communication (EMBA)

公司标识
Executive Marketing Segment & Business Support
CMPak Pvt Ltd (Zong)
Feb 2017 - Feb 2019 | Lahore, Pakistan

·        Planned Y-2017 & Y-2018 new site roll out for central region
·        Performance management of new sites in terms of revenue/base etc.
·        Managing & tracking performance of  data, voice & hybrid bundles
·        Planning CLM campaigns & targeted SMS bulks for various products
·        New product launches & communication of price changes at all levels
·        Developing targeted POS as per area dynamics for retailers
·        Revenue & subscriber base yearly forecasting
·        Trainings & product refreshers also conducting surveys at retail
·        Monitoring overall site level utilization/ data traffic & ensuring availability KPI’s such as TCH, Nodeb & Enode b as well as power planning for new & old sites
·        Evaluating major KPI’s including (Gross Add, Gross churn, recharge, usage in terms of minutes & average revenue per user) etc.

公司标识
Senior Officer Channel Development
CMPak Pvt Ltd (Zong)
Nov 2015 - Feb 2017 | Lahore, Pakistan

·        Developed retail categorization in terms of plat/Gold/Silver based on their recharge per day
·        Ensured bio metric retailer footprint of 10k in central region
·        Managing franchise operational issues including new franchise induction, penalties & area rationalization cases
·        Implementing various retail promotions at retail level & monitoring there performance
·        Ensuring retailers stock levels at minimum benchmark of 2days
·        Developing franchise commission & designing franchise ROI model to ensure profitability
·        Developed franchise investment calculator to gauge investment required against target
·        Developed reports for area violation of MBB devices across other regions
·        Implemented zong retailer commission booklet on value added services at retail
·        Managing franchise credit & stock issuance (SIM’s/Scratch card) etc.
·        Ensured business partners follow proper SOP’s for franchise maintenance & cleanliness
·        Trainings & product refresher for business partners & sales staff

公司标识
Senior Officer Market reserach & Analysis
CMPak Pvt Ltd (Zong)
Jun 2014 - Nov 2015 | Gujranwala, Pakistan

·        Customer Segmentation based on their revenue
·        Launched local cable & radio campaigns for “hello” bundle
·        Designing various CLM campaigns including recharge, dormancy etc.
·        Monitoring of quality of sales & subscriber churn impact
·        Developing SMS bulks & interactive voice record for core products
·        Developed around 300+ customized model shops in rural areas
·        Identifying top &  bottom selling areas product wise in terms of revenue
·        Identifying reasons for revenue decline at city level to improve as a whole
·        Developed market intelligence report on weekly basis to check on competition core products

公司标识
Trade Visibility manager
CMPak Pvt Ltd (Zong)
Jul 2013 - Jun 2014 | Sahiwal, Pakistan

·        Developing Point of purchase outlets with proper on store & in store branding
·        Managing complete pool of vendors for BTL activities & also point of purchase outlets data base
·        Conducting retail audits through merchandising teams to improve channel health & retail expansion
·        Communication of product & price change to retail & planning retailer/merchandiser trainings
·        Developing & communication of sales promotion’s at retail
·        Planned massive highway wall chalking campaigns of around 700k Sqft in one year
·        Deployed around 2000 shop signs (fascia) for a rural project
·        Executed rickshaw branding campaigns & available here sign across region
·        Conducted a thorough re branding exercise on 27 franchises to improve overall brand image
·        Handling a team of 30 merchandisers in terms of their route planning, hiring, firing & salary management

公司标识
Trade Visibility Manager
CMPak Pvt Ltd (Zong)
Jan 2013 - Jun 2013 | Islamabad, Pakistan

• Developing Point of purchase outlets with proper on store & in store branding
• Managing complete pool of vendors for BTL activities & also point of purchase outlets data base
• Conducting retail audits through merchandising teams to improve channel health & retail expansion
• Communication of product & price change to retail & planning retailer/merchandiser trainings
• Developing & communication of sales promotion’s at retail
• Planned massive highway wall chalking campaigns of around 700k Sqft in one year
• Deployed around 2000 shop signs (fascia) for a rural project
• Executed rickshaw branding campaigns & available here sign across region
• Conducted a thorough re branding exercise on 27 franchises to improve overall brand image
• Handling a team of 30 merchandisers in terms of their route planning, hiring, firing & salary management
• Developing targeted promotional material banners, flyers , trade letters for sales promotions
• Finalizing yearly budgets for all the BTL Campaigns
• Managing brand activation campaigns e.g Manchester united partnership campaign with ZONG.

公司标识
Trade/Retail Visibility Manager
CMPak Pvt Ltd (Zong)
Aug 2011 - Dec 2012 | Karachi, Pakistan

• Developing Point of purchase outlets with proper on store & in store branding
• Managing complete pool of vendors for BTL activities & also point of purchase outlets data base
• Conducting retail audits through merchandising teams to improve channel health & retail expansion
• Communication of product & price change to retail & planning retailer/merchandiser trainings
• Developing & communication of sales promotion’s at retail
• Planned massive highway wall chalking campaigns of around 700k Sqft in one year
• Deployed around 2000 shop signs (fascia) for a rural project
• Executed rickshaw branding campaigns & available here sign across region
• Conducted a thorough re branding exercise on 27 franchises to improve overall brand image
• Handling a team of 30 merchandisers in terms of their route planning, hiring, firing & salary management
• Developing targeted promotional material banners, flyers , trade letters for sales promotions
• Finalizing yearly budgets for all the BTL Campaigns
• Managing brand activation campaigns e.g Manchester united partnership campaign with ZONG.

公司标识
Consumer Sales Executive
wi-tribe Pakistan Limited
Jan 2010 - Aug 2010 | Lahore, Pakistan

• Achieving Monthly & Yearly sales Targets as well as ensuring quality of sales
• Maintain daily activity report as per route planning & providing after sales services to clients
• Participation in various events to create awareness regarding brands

公司标识
Project Coordinator
DIN media Group
Mar 2009 - Oct 2009 | Lahore, Pakistan

• HR data base management & coordination with marketing department on SME ad collection
• Designing DIN newspaper promotional SMS to improve sales
• Re vamped complete route plan for distribution of newspaper in un tapped areas

学历

Lahore School of Economics
硕士, 工商管理硕士学位, MBA marketing‎
Marketing
CGPA 3.1/4
2008

技能

熟练 Microsoft Excel
熟练 Microsoft PowerPoint
熟练 Microsoft Word

语言

中级 旁遮普语
熟练 乌尔都语
熟练 英语