概要

Creative and skillful designer with great experience in driving company growth through creative and innovative design solutions and strategies. Highly Skilled at creating powerful design concepts through trend following and customers needs. Possesses a diverse experience of working with established global brands as well as new establishing setups. Comprehensive background in managing highly effective communication design campaigns that supported key sales, marketing and stakeholders engagement objectives. Consistent career record of achieving profitability and operational improvement in a highly challenging environment. Skilled professional with hands-on experience in developing minimal and creative design solutions that results increasing profitability. Great experience of hiring, training and mentoring highly engaged team members, seeking opportunities for others to rise in their talents and skills.

工作经历

公司标识
Lead Brand Designer
E-lite Corporation
Jan 2021 - Apr 2022 | Karachi, Pakistan

Responsible for designing the company\'s marketing campaigns and ensuring that the desigred goals are being achieved as per companys assigned targets. Responsible for managing the entire product Design lifecycle. Improved the overall brand image and took bold steps to improve upon the branding strategies of the company. Execute new design campaigns by leading cross-departmental teams, including website, email, telemarketing, webinar, PR, events, etc. Responsible for designing social media posts, website banners, ad posts, carousels, and image manipulation, complete stationery, Billboards, flyers, streamers, catalogs, and complete printable. Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary. Responsible to create a packaging solution that helps to sell more of the product. Obtain market research such as current trends in their niche and the desires of consumers. Assess industry standards and requirements and implement them effectively into the packaging of the products. Collaborate, brainstorm, and strategize with multiple teams for a wide range of materials that may include web pages, videos, emails, presentations, brochures, internal communication, newsletters, and social media. Advertising on social media for product development.

公司标识
Senior Brand Designer
Xavia Tech
Oct 2015 - Dec 2020 | Karachi, Pakistan

Responsible for understanding the project requirements and execute the design process from the beginning of the project till the final delivery. Was responsible for mentoring the junior members of the team to help them improve upon their skills and work their way up the ladder. Develop, implement, monitor and evaluate design strategies for advertisements, promotions, printable and collateral to support the marketing objectives and maximization of the companies positive exposure in local and international market.Designing and developing new and improved approach of visuals to capture market channels and increase customers reach. Implementation and execution of marketing activities to increase branding and recognition programs. Designing and implementing marketing campaigns and measure their ROI and KPIs. Suggest improvements in branding strategies based on customer feedback mechanisms. Design packaging accurately that represent the prospective of the clients. Developing initiatives for new projects together with the product development and marketing teams. Create clear artistic ideas and visions & effectively communicate and execute those ideas with the team within the specified time frame. Develop GIFs and short motion videos for both internal and external audiences. Responsible to create training programs and course design for all brand designers

公司标识
Executive Marketing and Brand Awareness
Total Network Solution
Mar 2015 - Aug 2015 | Karachi, Pakistan

Responsible for executing social media and website strategies to achieve brand position and revenue growth goals. 

Execute marketing strategies to develop new market channels and improve the overall brand awareness of the company through PPC, SEO and SEM.
Assist with branding and help in improving the overall social and digital presence.
Responsible for doing research to analyze competitor products and services.

公司标识
Multimedia and Brand Design
X-Cloud
Mar 2013 - Jan 2015 | Karachi, Pakistan


Manage and coordinate graphic design projects from concept development through completion. Work closely with clients to create a vision, conceive designs, and consistently meet deadlines and requirements. Effectively build, motivate, and direct design and production teams. Coordinate designers, consultants, and vendors to meet all project requirements. Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.

Management of initial conceptual design to final product preparation for various screen-printed materials.
Held meetings with clients to ensure the project work flow is in order.
Develop conceptual ideas and presentations for seasonal and specialty projects.
Contribute to product development, brainstorm with marketing clients, inspect and approve printed pieces, provide design direction to colleagues, and work efficiently under tight deadlines.
Created luxury branding and marketing materials that adhered to established brand standards.

学历

Hamdard University
学士, 理工学士, ‎
Computer Science
2018
Ayesha Bawani Government Boys College
中级/A级, , ‎
Computer Science
2012

技能

熟练 2D Animation
熟练 2D Drawings
熟练 2D Graphics
熟练 3D Adobe
熟练 Adobe After Effect
初学者 Adobe After Effects
初学者 Adobe Creative Suite
熟练 Adobe Illustrator
熟练 Adobe in Illustrator
熟练 Adobe InDesign
熟练 Adobe Photoshop
熟练 Adobe Photoshop 
熟练 Animated Videos
初学者 Audio Visual Design
熟练 Banner Designing
熟练 Computer Graphics Designing
中级 Coral Draw
初学者 Corel Draw
熟练 Creative Design Making
熟练 Design Flow
熟练 Design Patterns
熟练 Digital Marketing
熟练 Enterprise Design Patterns
熟练 Fashion Designing
熟练 Fashion Knowledge
中级 Figma
熟练 Graphic Arts
熟练 Graphics Editing
熟练 High Level Design
熟练 Icon Design
熟练 infographics
熟练 Logo
熟练 Mascot Logo
熟练 Motion Graphic Designing
熟练 Motion Graphics
中级 MS Excel
中级 Storyboarding
中级 UI KIT
熟练 UI UX Design
中级 User Experience Designing
熟练 User Interface

语言

中级 旁遮普语
初学者 信德语
熟练 乌尔都语
熟练 英语