15 Years hands on in-depth experience of Retail Sales, Bulk & Wholesale, Modern Trade , Key Accounts and Channel Based Sales Operations, Distributions & Franchise Management along with Top and Bottom line KPIs execution of FMCG, Foods, Beverages and School Franchising industry.
A self motivated, Self Driven Team Lead and an adaptive Team Player.
Having a Blend of Commercial knowledge, Managerial Skills and enterprising Leadership personality traits emerged from working engagement with Unilever Pak Ltd, Coca-Cola Pakistan Ltd and The Educators ( Beaconhouse Franchise).
Responsible for Sales Volume achievemnet, Revenues Generation, Franchise Business and Network Development, Vertical and Horizontal Business Extention, Sales and Business Planning, Executional KPIs and Team Monitoring, Development and Extensive market visiting
Responsible for Sales Volumes, Market share gain drives, weighted accounts aacusation& retention with DME management and In-store KPIs execution at National and Local Key accounts and Top territory Outlets of Channel Based structure.
Leading the area team of Sales Executives, DSF and Distrbutors network to achieve around 2.3M Physical and Unit case Sales Volumes. Team development with driving the NSR, Execitional KPIs, In-outlet Execution, Share Gain at Outlet, Route and Market levels. Delievering the Growth bars by Skus/Brand and Category wise with Horizontal & Vertical Growth of Business and infrastructure. Acted as an avid team lead and a trainer.
Responsible for SKU, Brand and Category wise Sales Volumes & Value targets by monitoring and leading the Sales and Distributors teams to Achive KPIs like Avialabilty and merchandising at trade level and Inventory management with efficient Primary and Secondary Sales management to ensure desired Growth results.