概要

Experienced Marketing professional with a demonstrated history of working in the marketing and real estate industry. Skilled in Negotiation, Business Planning, Operations Management, Analytical Skills, and Sales. Strong marketing professional with a Bachelor of Business Administration (BBA) focused in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology. 

项目

Impulsive Buying Behavior of Pakistani Women with respect to Apparel.

工作经历

公司标识
Head Of Marketing
Moreno Holdings
Sep 2022 - Aug 2023 | Islamabad, Pakistan

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公司标识
General Manager Marketing
Lake City Developers
Mar 2022 - Sep 2022 | Lahore, Pakistan


Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and preparing forecasts.
Generating new business leads.
Increasing brand awareness and market share.
Coordinating marketing strategies with the sales, financial, public relations, and production departments.
Developing and managing the marketing department\'s budget.
Overseeing branding, advertising, and promotional campaigns including but not limited to TVC productions, content creation, outdoor executions, etc.
Preparing and presenting quarterly and annual reports to senior management.
Promoting our brand at trade shows and major industry-related events.
Keeping informed of marketing strategies and trends.
Overseeing and developing marketing campaigns
Conducting research and analyzing data to identify and define audiences
Devising and presenting ideas and strategies
Directing video content for social media
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Maintaining website and looking at data analytics
Coordinating internal marketing and an organization’s culture
Monitoring performance
Managing campaigns on social media.
Preparing and managing a marketing plan for an intended product, service, idea or event
Present projects to clients and work with them to strategize and improve the material according to their needs
Plan, direct, and organize advertising and promotional campaigns/events/exhibitions
Collect and analyze market research data and apply it to current projects
Identify potential markets and test them extensively
Provide updated status reports with statistics concerning current marketing projects
Run campaigns across multiple social media platforms
Design and oversee ad layouts
Write copy and content for marketing material
Attend marketing conferences and seminars as required
Oversee and prepare marketing budgets
Establish beneficial pricing strategies
Foster and manage positive customer relationships
Negotiate advertising contract

公司标识
AM Marketing
EIGHTEEN
Oct 2017 - Oct 2021 | Islamabad, Pakistan

Been a part of the organization since before it was launched in 2017. 

 Overseeing and developing marketing campaigns
 Conducting research and analyzing data to identify and define audiences
Devising and presenting ideas and strategies
Promotional activities
Directing, shooting & editing video content for social media
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Maintaining website and looking at data analytics
Organizing events and product exhibitions
Coordinating internal marketing and an organization’s culture
Monitoring performance
Managing campaigns on social media.
Assist in developing a marketing strategy in accordance with the overall company goals and vision
Assist in preparing and managing a marketing plan for an intended product, service, idea or event
Help create and promote the overall brand identity of company
Be a vital force in the creation and distribution of all varieties of marketing materials
Present projects to clients and work with them to strategize and improve the material according to their needs
Plan, direct, and organize advertising and promotional campaigns/events
Collect and analyze market research data and apply it to current projects
Identify potential markets and test them extensively
Provide updated status reports with statistics concerning current marketing projects
Run campaigns across multiple social media platforms
Design and oversee ad layouts
Write copy and content for marketing material
Attend marketing conferences and seminars as required
Oversee and prepare marketing budgets
Establish beneficial pricing strategies
Foster and manage positive customer relationships
Negotiate advertising contract

公司标识
Marketing Executive
zameen.com
Nov 2016 - Oct 2017 | Rawalpindi, Pakistan


Liaising and networking with a range of stakeholders including customers, colleagues, vendors and partner organizations.
Communicating with target audiences and managing customer relationships.
Conceptualizing, managing and executing project site branding.
Contributing in the design & production of marketing materials, including leaflets, posters, flyers, billboards, TVCs, etc.
Copywriting and proofreading marketing material.
Liaising with designers and printers.
Organizing and executing photo & video shoots for marketing campaigns.
Storyboarding, video editing and composition.
Arranging the effective distribution of marketing materials.
Organizing and attending real estate events and exhibitions.
Contributing to, and developing, marketing plans and strategies.
Evaluating marketing campaigns.
Monitoring competitor activity.
Supporting the Zonal Manager (Business Development), and the overall project marketing department.

学历

Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (SZABIST)
学士, 工商管理学士学位, ‎
Marketing
CGPA 2.9/4
2013

技能

熟练 Adobe Photoshop 
熟练 Adobe Premiere Pro
中级 B2B Marketing
熟练 Brand Management
中级 Business Development Process
熟练 Communication Skills
熟练 Corporate Marketing
熟练 Digital Marketing Analysis
熟练 Digital Marketing Management
熟练 Event Marketing Strategies
熟练 Marketing Activation
熟练 Marketing Email Writing
熟练 Marketing Strategies\'
熟练 Presentation Skills
中级 Procurement
中级 Quality Control Printing
熟练 Translation Memory

语言

初学者 普什图语
中级 旁遮普语
熟练 乌尔都语
熟练 英语

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