Independent and Freelance Work                                                                                                                                               2015 - Present
Documentary Film maker, Commercial Producer & Director 

Creative shoot direction and cinematography for both documentaries and commercials 
Developing initial story or concept into a production-feasible, fully planned project according to organization/company goals and objectives aiming to accelerate growth.
Manage crew to ensure that the components of production go ahead as planned
Hire and appoint members of the technical crew and talent
Effective budgeting for the project without compromising on the quality of work
Choosing shoot locations (reccee, taking approvals for shooting etc.) 
Conducting interviews (researching, preparing questions etc.)
Postproduction with editors
My portfolio can be viewed here: 

o   18 years of Teach a Child (TAC) School Documentary:  http://www.tac.edu.pk/video-18years.php
o   Candid onscreen storytelling: https://www.youtube.com/watch?v=9nvipX7ZxJQ
o   Commercial and infomercial for Sasher Body Action: https://www.youtube.com/watch?v=BL0noFwyHcA    
& https://www.youtube.com/watch?v=wyafNt28MIM
Photographer  

Got selected as Consultant Documentary Photographer for UNICEF, Pakistan for a year i.e.2017-18
Freelance Photography assignments (Documentary, Nature, Lifestyle, Fashion, Portrait, Event Coverage etc.)
Directing & setting up photography equipment, photographing with DSLR
Choosing and setting up locations
Managing and directing crew members
Editing and retouching images
Links to sample work: 

o   Documentary Photography (Walled City of Lahore, construction sites, Charar Pind Village, Cornell University, Ithaca, NY: https://500px.com/p/aayeshaakhtar2021/galleries/portraiture
o   Nature and Night Photography ( Ithaca, NY, Boston, California, USA): https://500px.com/p/aayeshaakhtar2021/galleries/landscapes
Interior, Lifestyle and Architecture: https://www.instagram.com/shahidamingroup/
Key Accomplishments

Ensured clients’ satisfaction by developing initial stories / concepts into final product according to their business goals which included producing content both for traditional and digital platforms.

Geo TV, Lahore, Pakistan                                                                                                                                                                         2011 - 2015
Producer Documentaries & Shows (Infotainment)

Managing all the important aspects of pre-production, production and post production from idea development to script writing, content management, shoot direction, fact checking and editing the final product. 
Developing production schedules, managing travel arrangements and proactive participation in production meetings. 
Fact & quality checking and copy-editing content before internal and external production. 
Overseeing and coordinating daily operations. 
Managing department staffing needs (e.g. interviewing, hiring, new hire and ongoing training, annual evaluations, etc.) 
Participation in budget development and monitoring of expenses. 
Active involvement in ATL and BTL activities including film premiers and red carpet shows.

Key Accomplishments

Successfully produced two whole seasons of the most popular infotainment show ‘Nadia Khan Show’ LINK: https://www.youtube.com/user/TheNadiaKhanShow/videos
Successfully co-produced the most popular series of documentaries on the lives of Muslims living in America, “Unhain hai Hukm e Azaan, Amreeca mein Musalmaan”.LINK: https://www.dailymotion.com/video/x1e2088
Executed creative vision on tight budgets that consistently hit production deadlines.
Achieved desired financial and production goals of the organization.
Protected organization from any lawsuits by ensuring compliance with external regulations and internal policies.

Researcher, Reporter, Associate Producer Special Shows and Documentaries

Conducted research, wrote and formatted scripts, framed questions for presenters
Briefed programme presenters on scripts and provided additional research when needed
Controlled all the important aspects of production i.e. shooting; location approval, equipment logistics, transportation of crew
Monitored and edited (non-linear) raw footage

Key Accomplishments

Successfully co-produced morning shows and special shows with many well-known faces such as

o   Breakfast at Dawn with Ayeshah Alam:  https://www.youtube.com/user/dawnnewsbreakfast/videos
o   Talk Back with Wajahat S Khan: https://www.youtube.com/channel/UCZK-0qrHbG-eAMWL7HAEefQ
o   Culture Street: https://www.youtube.com/watch?v=kX3itfKzm8I
o   Mast Mornings with Juggan Kazim: https://www.youtube.com/watch?v=j_7hGtbPjy8

Successfully produced the most exciting series of shows on Cricket World Cup 2011, Aagay Barho Pakistan & Siyaasi Worldcup where I had the chance of directly interviewing Pakistani Cricket Team and some politicians who play cricket as a hobby.LINKS: https://www.youtube.com/watch?v=IrPJPcyE-TU & https://www.youtube.com/watch?v=kgLErkybRr8
Produced and hosted DawnNews documentaries on career counselling for women, such as Taleem Yafta Aurat and Baysimt Raasta Haadsat: Kasuurwaar kon etc.
Produced various impactful feature reports on the most prevalent social issues.