Portfolio of Brands:
DELSEY – World’s 2nd largest luggage & travel accessories brand from Paris, France
WILDCRAFT - India\'s #1 outdoor & adventure gear brand from Bangalore, India
KIPLING – Global fashion brand from Antwerp, Belgium

Reported to the General Manager and responsible for a multicultural team of 16 members

- Driving & executing Global Brand Strategies across the Kingdom
- Crafting the Annual Business Plans to sustain & nurture multi-channel presence/composite top-line of the brands worth USD XX Millions
- Management of Regional Teams (RMs & AMs) to achieve required business objectives/KPIs.
- Designing marketing budgets (USD 0.X MM) & executing the Annual Marketing Calendars (ATL/BTL) touching all critical touch points
- Strong liaison with brand‟s global marketing teams, in-house media department & external marketing agencies for execution of seasonal campaigns
- Effective planning, ordering (using OTB technique) & pricing of product portfolios
- Management of product availability across all active B2C channels (more than 80 doors)
- Strategic & sustainable B2B deals with Corporate, Wholesale & Institutions etc. to generate volume
- Analyzing over-all brand health (P&L) and maintaining strong checks on inflated/deflated stock levels for optimal performance.

Reported to the CEO and was responsible for a team of 10 members

- Responsible for top & bottom lines (P&L) of the Retail business across Pakistan
- Managing existing & opening new distribution channels to foster business growth
- Hiring, training and management of National Sales team to achieve/exceed business targets
- Provision of accurate sales forecasts to Production & Allied Units to execute Production Planning
- Preparing & executing the new product launches, pricing, placement & effective promotion strategies
- Driving market & shop penetration by effective brand push/pull strategies to attain business targets

HIGHLIGHTS

- Prepared successful business case (liaison with the CEO) for New Sika Factory in Pakistan (2014-15)
- Enhanced national points of sales from 60 to over 150 with network growth of more than 250% (2013-15)
- Delivered 2nd highest turnover-growth of 206% & 192% YoY for Retail Business – EMEA Region (2013-14)
- Successfully launched Sika Applicator’s Club and conducted 5 informational seminars in Lahore, Faisalabad, Islamabad & Multan (2013-14)
- ‘Glocally’ launched 8 new products for retail division - Basement to Roof Construction Solutions (2013-14)
- Enhanced market penetration by adding 3 new distributors in Faisalabad, Multan & Gujranwala (2013-14)

Under BSO’s Fast Track – International Talent Injection Program; part of a total of 3 candidates’ annual intake across Pakistan

Reported to the Merchandising Manager and was responsible for a team of 2 members

- Adopt, enrich and creatively execute and/or support Global Brand Strategy within the local market.
- Analyzing overall brand performance and closely monitoring competition whilst devising marketing strategies to stay ahead vis-à-vis enhancing Brand Positioning.

HIGHLIGHTS

- Designed cost-effective (up to 85% overhead savings) business model called “Virtual Shop” for North Star by Bata (2012)
- Added 8 new products to North Star shoe-line with average margin exceeding 10% versus requirement (2011-12)

Under UBL’s Fast Track Management Trainee Program; part of a total of 35 candidates’ annual intake across Pakistan

Reported to the Head of Credit Administration (Corporate)

- Responsible for credit administration/monitoring, credit disbursements and security/collateral support including completion of legal and other documentation formalities to secure the credit.