概要


  • Heading and managing complete business operations with focus on sales optimization, B2B, marketing & advertising, brand management, brand activations, visibility and trade marketing, creative & media.


Product categories include Food & Beverages, Dairy, Culinary, Confectionary, Hot Beverages, Nutrition, and Confectionery along with Nestle Pakistan, Shan Food, Mehran bottlers and Sharmeen Foods pvt ltd

  • Startup Organization

  • Developed five-year portfolio vision

  • Hired Sales & Marketing Teams

  • Developed nationwide distribution network

  • Developed brand strategy in line with company corporate strategy

  • Setup and monitor brand and overall business KPIs

  • Setup short term and long term marketing deliverables

  • Developed availability in all sales channels (GT, LMT, IMT, WS, B2B, B2C, E-Com )

  • Display contracts with conventional trade & modern trade

  • Create Top of Mind (TOM) marketing mix to reach target consumers

  • Established digital marketing communication foundations to engage target audience

  • Managed Nationwide Sales

  • Identify untapped market to generate incremental sales

  • Created Region Centric Marketing strategy in accordance with the demographics of region

  • Set and implement annual marketing budget within the approved budgetary limits

  • Coordination with advertising agency in big idea creation and, identifying Brand Ambassador

  • Close coordination with advertising agency for advert shoot rounds and with media agency to optimize conventional media, social media, trade marketing and activation nationwide

  • Monitor the ROI of the set budgets to ensure transformation into sales numbers

  • Route to Market planning and execution via departmental teams


项目

Josh ke Inteha

工作经历

公司标识
Country Sales Manager
Pran & RFL Group
Nov 2021 - Sep 2023 | Karachi, Pakistan

公司标识
Head of Sales
Mehran Bottlers (Pvt.) Ltd.
Nov 2017 - Aug 2021 | Karachi, Pakistan

公司标识
Regional Sales Manager
MM Group of Companies
Nov 2015 - Oct 2017 | Karachi, Pakistan

公司标识
National Project Manager
Shan Foods (Pvt.) Limited
Oct 2014 - Oct 2015 | Karachi, Pakistan

公司标识
Regional Sales Manager
Nestle Pakistan Limited
Sep 1996 - Sep 2014 | Karachi, Pakistan

学历

School of Science & Managment effilated Florida Green University USA
硕士, 工商管理硕士学位, ‎
Marketing Management
CGPA 3.5/5
2002
Karachi University
学士, 贸易学士, ‎
Accounting & Finance
1991
National College
中级/A级, , ‎
Management Sciences (Accounting Finance)
1989

技能

熟练 B2B Manager
熟练 Behavior Change Communication
熟练 Behavioral Counseling
熟练 Business Development Strategies
熟练 Business Dnvelopment
熟练 Campaign Managment
熟练 Client Acquisition Skills
熟练 Communication Skills
熟练 Conservation Awareness
熟练 Coordination Skills
熟练 Executive Visibility
熟练 implus buying
熟练 Interpersonal Leadership
熟练 Leadership Management
熟练 Motivational Communication Skills
熟练 Negotiations
熟练 Retail Sales Analysis
熟练 Retail Sales Knowledge
熟练 Sales Growth
熟练 Sales Management
熟练 Sales Team Hiring
熟练 Service Availability
熟练 Team Motivation
熟练 Trade Marketing
熟练 Trade Negotiation
熟练 Trade Operations
熟练 استراتيجيات مبيعات الحسابات
熟练 تحليل نمو المبيعات

语言

初学者 信德语
熟练 乌尔都语
熟练 英语