·        Directed and supervised all financial operations, including budgeting, forecasting, and cash flow management, ensuring strict adherence to regulatory standards and achieving a remarkable accuracy.
·        Spearheaded a cross-functional team to implement cost-cutting initiatives, significantly improving operational efficiency throughout the organization.
·        Successfully negotiated and secured Rs. 200 million in financing from a prominent financial institution to support business expansion strategies, resulting in an impressive 30% increase in revenue during the subsequent fiscal year.
·        Optimized cash flow management and effectively managed funds for investments as part of treasury management responsibilities.

• Implementing MIS reporting in co-ordination with stakeholders.
• Identification of risk issues to the Audit department.
• Ensuring compliance with all accounting and reporting requirements, prescribed by relevant regulatory bodies, at all levels of operation.
• Review product costing and margin analysis.
• Segment reporting.
• Feasibility and sensitivity analysis on future projects.
• Risk Analysis of value chain of the business and ways to improve margins.
• Discount management.
• Business partnering with marketing / sales operations on special pricing and discounts offers.
• Contract management.
• ROI / KPI reviews and effectiveness of market campaigns, and product launches.
• Weekly / Monthly sales forecast review to understand the movement on sales.
• Analyze actual vs budget variance and summarize underlying drivers of variances as well as relevance to operations for regional HOD cost center.
• Treasury Management.
• Payable Management.
• Inventory and Production Planning.
• Sales Target Planning
Achievements:
• Reduction of cost of goods by 7%.
• Rationalize and minimize the discard of finished goods by 4%.
• Reduction in operational loss / theft by 6%.
• Revenue growth by 15%.

• Devising and executing strategic and tactical financial action plans focused on improving financial performance, established long-term business growth.
• Educating the Senior Management team in identifying business risks, reducing and streamlining overhead expenses, strengthening services, gross profit margins, overhauling and improved operating processes and IT systems.
• Ensuring timely and accurate financial reporting; identifying trends, and reporting on the company’s overall financial position. Preparing and reviewing cost accounting activities.
• Managing treasury by optimizing cash flow and manage funds for investment.
• Business risk analysis with revenue mix.
• Revenue Cycle Management.
• Responsible for the preparation of the financial statement and month-end report pack, monthly management accounting, and financial analysis and provided commercial commentaries on data and variances.
• Responsible for the annual budgeting and forecasting process devised the capital budget and rolled out ad hoc feasibility models for projects.
• Contract negotiation with internal and external stakeholders.
• Dealing with financial institutions for funds rising.
• Preparation of the company’s VAT returns. Ensuring that all VAT accounts are fully reconciled each month / quarter and any differences investigated and swiftly resolved.
• Heading the procurement process and negotiation.
• Inventory Management.
Key Projects:
• Implementing commercial frameworks that allocated and managed insurance billings and the recovery cycle, which optimizes cash flow.
• Rolled out cost control initiatives and revamped the procurement sign off process, leveraged relationships to secure better prices and better commercial terms.
• Implemented IT infrastructure (Oracle ERP) for timely and accurate information which reduce the risk of revenue loss.

• Preparation and accumulation of information related to formulation of budget.
• Preparation basis for annual budgets.
• Cross departmental meeting and making them understand the requirement and importance of budget.
• Preparation basis for allocating cost related to respective cost center.
• Feasibility study and project analysis, forecasting long term plan.
• Identification of error or issue relating to wrong posting of revenue and expenses in GL.
• Critically review the ERP operating procedure and guide IT team and end user for correction of data input.
• Help IT team for improvement and putting controls in ERP.
• Cross checking of department revenues with GL and highlight if there is any difference.
• Provide details for the basis of allocation to accounts team.
• Working on department wise revenue and cost.
• Working on costing on the services offered by organization.
• Identification of those revenues which are not rendered yet offered by organization.
• Preparation of department wise management accounts.
• Feasibility working on various projects

Key Achievements:
• Handling around half a billion marketing portfolio.
• Heading marketing nationally.
• Heading project nationally.
• Looking after around 73 outlet’s operation nationally.
• Heading department with around 40 team members.

• Key Responsibilities:
• Project Operation:
• Project execution of retail outlet
• Visit new locations for outlet to see the business feasibility of the location and preparing comprehensive report for management approval.
• Feasibility study and project analysis, forecasting long term plan.
• All legal agreement with landlords for outlet.
• Dealing with Govt authorities.
• Working with Architect for designing and construction of outlet.
• Marketing / Branding:
• Marketing plan and execution with agencies for ATL and BTL activities.
• Identification of sites for outdoor branding.
• Working with Print media.
• Plan and execute marketing and branding across nationwide with agencies.
• Assist G.M retail for smooth execution of campaign.
• Procurement & Operation:
• Negotiation with vendors for accessories and new development.
• To cater the requirements of all department related to procurement.
• Look after the retail operation and resolve all issues related to outlet operations.
• Working with service providers to provide service nationally.
• Identification and negotiation with vendors for OFM items.

Key Achievements:
• Successfully implemented MRP in ERP.
• Implemented Costing and Production module in ERP.

• Key Responsibilities:
• Forecast cash flow positions, related borrowing needs, and available funds for investment.
• Ensure that sufficient funds are available to meet ongoing operational and capital investment requirements.
• Engage in ongoing cost reduction analyses in all areas of the company.
• Review the performance of competitors and report on key issues to management
• Interpret the company\'s financial results to management and recommend improvement activities
• Review company bottlenecks and recommend changes to improve the overall level of company throughput
• Participate in target costing activities to create products that meeting predetermined price goals.
• Assist in the determination of product pricing in relation to features offered and competitor pricing.
• Compile key business metrics and report on them to management
• Manage the capital budgeting process, based on constraint analysis and discounted cash flow analysis
• Creating and reviewing the controls needed for data accumulation and reporting systems.
• Reporting on margins by product and division.
• Feasibility study and project analysis, forecasting long term plan.
• Analyze and update cost of each product, variance analysis.
• Monitoring of daily transaction and allocation in GL.
• Preparation of monthly, quarterly accounts.
• Negotiation with banks for L.C opening and credit facility.
• Monitoring and working on KPIs.
• Formulating budgets and conducting variance analysis.
• Segment Reporting.
• Working for monthly and yearly material requirements according to production plan.

• Performing cost accumulation tasks as a member of the target costing group; and accumulating and applying overhead costs as required by generally accepted accounting principles.
• Taking measure for controlling inventories.
• Feasibility study and project analysis, forecasting long term plan.
• Analyze and update cost of each product, variance analysis.
• Maintains fixed asset registers including capitalization of new development projects, transfers, disposals and of fixed assets.
• Formulating budgets and conducting variance analysis.
• Segment Reporting.
• Working for monthly and yearly material requirements according to production plan.
• Implemented Costing, Landed Cost and Fixed Assets module in ERP system.
• Designing and implementing systems to ensure smooth functioning of finance as well as accounting operations across the organization.

Key Achievements:

• Implementation & Execution of ERP (Oracle) At Atlas Engineering Ltd.
• Play effective part in reduction of labor cost by providing labor efficiency analysis.
• Effectively & efficiently supervised & completed two years annual audit of Public Ltd.

Key Responsibilities:
• Hands on working on General Ledger.
• Analysis of ratios on monthly basis.
• Monitor and review of inventory transactions in business application to ensure accurate
• Meeting with banks with Manager to cope with the Company’s working capital requirement.
• Monitor Bank service charges and import payments.
• To assist in preparation & finalization of monthly, half yearly, & annual accounts of the Company according to ISA, IFRS.
• Perform the variance.
• Reconciliation Statement of Cost Accounts with Financial Accounts.
• Prepare budget, revenue, expenses, invoices and other accounting documents.
• Liaison with internal and external auditors on all aspects of fixed asset accounting, income accounting and inventory accounting.
• Analyzes and reconciles all fixed asset accounts.
• Maintain computerized fixed assets register keeping all transactions up to date.
• Provision of financial information to support decision making within the business.

• Maintaining Accounting Records
• Recording of Purchase invoices
• Recording of Petty expenses.
• Bank reconciliation.