1-MBA, (Sales Marketing) at UMT (University Of Management Technology, Lahore)
2-Masters of Sciences (Computer Sciences) at Preston University, Karachi
Sales Experience- 10+ years
Industry: FMCG , Cosmetics, Personal & Hair Care, Telecommunications, Printing & Packaging
Sales Channel : GT, LMT, KA, IMT , Retail & Distribution, B2B, B2C, Corporate Sales
Heading overall zonal sales function including GT,MT,KA, IMT and professional channels business development & growth of top selling cosmetic brands Just For Men (Hair Color), Framesi , Kryolan, Sweet Touch, GOSH, Janssen.
Key Responsibilities:
1. 1. Allocation of zonal sales targets brands/distribution/sales channel wise (Primary & Secondary)
2. Plan and implement strategies for sales channel wise business development
3. Identify new business opportunities channel wise MT/KA
4. Evaluate & acquire shelf spaces and category headers locking at MT/KA/GT outlets
5. Plan & implement distribution modeling strategies & controls
6. Design MT & KA MOU business plans
7. Distributor ROI analysis vs sales growth
8. Ensure numeric & weighted over distribution productivity
9. Ensure good visibility , eye level shelf displays expending SOS
10. Plan and implement range selling strategies
11. Train and develop sales team
12. Conduct market intelligence activities
Achievements:
1-Achieved 100% sales target in 2016 @ 36 % annual business growth
2-Achieved YTD (Q1 & Q2) 2018 midyear @ 23% growth
1. 1. Achieve monthly, quarterly and annual sales targets
2. Develop sales plan and implement the strategies for sales plan execution
3. Identify potential business opportunities
4. Prepare and analyses customers sales proposal
5. Daily team orientation and sales plan review client wise for TVA analysis and corrective measures
6. Visit potential clients and submit business proposals to cater new business development opportunities
7. Plan and execute customers relationship marketing strategies
1. Achieve Regional sales targets zone/ channel/sales team wise
2. Plan & Implement regional sales coverage plan of GT, KA, Wholesale
3. Devise & implement sales channels development plans
4. Identify & develop Mega Retailers in region/zones
5. Devise & implement trade spending plans
6. Measure sales channels performance
7. Ensure product availability & visibility on POS & POD
8. Manage & conduct the retail sales audit
9. Ensure the compliance of sales team & dealers KPI’s
1. Regional sales volume & revenue growth
2. Ensure regional sales targets achievement & growth
3. Ensure the product availability and visibility
4. Plan & implement KPI’s
5. Execute brand activation plans
6. Execute trade & sales promotion plans
7. Conduct market survey for competitive content management analysis
8. Manage execution of CRM and financial & inventory controls.
9. Provide on job training to dealers & sales team
1. Ensure sales targets achievements at distribution level (secondary sales).
2. Sales targets allocation from retail & whole sales channel.
3. Conduct market visit to identify market potential and uncovered areas, visibility & availability.