As Head of Marketing at Eritheia Labs, a distinguished IT technology company based in Pakistan, I led transformative digital marketing initiatives aimed at fortifying brand presence and driving lead generation on a global scale. With a meticulous approach to project management and a focus on innovation, I navigated cross-functional teams through complex campaigns to deliver impactful results. Key highlights of my tenure include:

Strategic Leadership: Orchestrated end-to-end digital marketing campaigns with a strategic emphasis on brand elevation and lead conversion, ensuring alignment with organizational goals.
Cross-Platform Expertise: Directed multifaceted projects encompassing email marketing, landing page optimization, mobile responsiveness, SEO/SEM, and dynamic social media engagement across prominent platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube.
Project Lifecycle Management: Steered digital initiatives from inception to fruition, overseeing meticulous planning, execution, and evaluation stages to uphold quality standards and drive measurable outcomes.
Quality Assurance Mastery: Played a pivotal role in user acceptance testing (UAT) and quality assurance processes, meticulously scrutinizing every facet of projects to deliver seamless user experiences and flawless functionality.
Mobile Optimization Prowess: Spearheaded the optimization of mobile applications on iOS and Android platforms, leveraging app store optimization (ASO) strategies to enhance visibility, user acquisition, and retention.
Holistic Digital Tactics: Implemented a diverse array of digital marketing strategies, including targeted email campaigns, search engine optimization (SEO), pay-per-click advertising, and mobile-centric optimizations, to amplify online presence and engagement.
Performance Analytics: Conducted in-depth analyses of website metrics, search engine rankings, and marketing data to derive actionable insights, inform strategic decisions, and continually refine campaign effectiveness.
Content Excellence: Crafted compelling and tailored content across digital channels to amplify brand resonance, foster engagement, and cultivate a loyal customer base.
Team Leadership: Provided visionary leadership to a dynamic team of marketing, content, and design professionals, fostering collaboration, skill development, and a culture of excellence to ensure the success of all marketing endeavors.

Cosmo Solaris, a premier solar installation company based in Texas with operations spanning six additional states, entrusted me with the pivotal role of Lead Project Manager. In this capacity, I exercised astute business acumen and deft project management skills to streamline operations and elevate the company\'s market position. Key responsibilities encompassed:
Business Operations and Project Management:

Client Consultation and Project Oversight: Engaged in comprehensive client consultations, elucidating project roadmaps, providing status updates, and swiftly resolving any emerging issues to ensure utmost client satisfaction.
Design and Documentation Review: Diligently scrutinized system designs, drawings, and associated documentation, preemptively identifying potential issues and implementing preemptive solutions to mitigate risks.
Budget Estimation and Procurement: Skillfully estimated project budgets and orchestrated seamless procurement of hardware, adeptly managing the supply chain and negotiating with multiple vendors to secure optimal pricing.
Permit Acquisition and Compliance: Spearheaded the acquisition of permits and regulatory approvals for new projects, meticulously ensuring post-installation compliance during rigorous city and county inspections.
On-Site Supervision and Coordination: Provided hands-on oversight of all on-site activities, meticulously ensuring adherence to project timelines, budgetary constraints, and strict adherence to engineering design and manufacturer specifications.
Stakeholder Coordination: Facilitated seamless communication and coordination between engineers, field crews, and clients, fostering collaborative synergies to expedite project completion and deliverables.
Financial Administration: Scrutinized and approved subcontractor and vendor invoices, ensuring accuracy and adherence to contractual obligations, while also maintaining meticulous financial records.
Project Planning and Execution: Aligned construction plans with client expectations and contractual obligations, meticulously scheduling projects and orchestrating seamless coordination between diverse teams to ensure timely and efficient project delivery.

Marketing:

Content and Social Media Oversight: Supervised content writers and social media teams, ensuring alignment with brand messaging and strategic objectives to enhance market visibility and engagement.
SEO Management: Directed SEO initiatives and link-building efforts, leveraging industry best practices to optimize online visibility and drive organic traffic to the company\'s digital assets.
Lead Generation Campaigns: Orchestrated targeted digital campaigns aimed at lead generation, leveraging sophisticated analytics and segmentation strategies to maximize conversion rates and ROI.
Website Development: Spearheaded the development of a comprehensive company website from inception to launch, meticulously crafting a user-centric design and compelling content to enhance brand credibility and accessibility.

Speakeasy Marketing, specializes in providing comprehensive marketing, IT support, and web development solutions tailored to solo attorneys and small law firms. In this role, I played a pivotal role in driving key initiatives to support product launches, enhance brand visibility, and optimize digital marketing strategies. Key responsibilities included:

Program Management: Orchestrated key programs to facilitate successful product launches, overseeing all aspects of planning, execution, and post-launch evaluation to ensure alignment with organizational objectives and client expectations.
Promotions and Marketing: Conceptualized and executed promotional campaigns to drive brand awareness, engagement, and lead generation, leveraging a mix of traditional and digital marketing channels to maximize reach and impact.
Social Media Strategy: Formulated and implemented strategic social media marketing initiatives to enhance brand presence, foster community engagement, and cultivate relationships with target audiences, utilizing data-driven insights to optimize performance and ROI.
Supervision of Web and Content Development: Provided leadership and guidance to web and content development teams, ensuring the delivery of high-quality, visually appealing, and user-friendly websites that effectively communicated clients\' unique value propositions and resonated with their target demographics.
Online Advertising and Email Campaigns: Developed and executed online advertising campaigns, including pay-per-click (PPC) campaigns, targeted email marketing initiatives, and remarketing efforts, to drive traffic, conversions, and revenue growth.
SEO Content Strategy: Led the development of SEO-driven content strategies to improve organic search visibility, enhance website ranking, and attract qualified leads, leveraging keyword research and data analytics to inform content creation and optimization efforts.
E-commerce Marketing: Devised and implemented tailored e-commerce marketing strategies to drive online sales, increase conversion rates, and maximize revenue generation for clients operating in the legal services sector.
Collaborative Approach: Collaborated closely with internal teams and external stakeholders to ensure seamless project execution, alignment of deliverables with client expectations, and timely resolution of any issues or challenges that arose during project implementation.
Continuous Improvement: Maintained a proactive stance towards identifying opportunities for process optimization, performance enhancement, and innovation, driving continuous improvement initiatives to elevate the effectiveness and efficiency of marketing and IT support services.

IBEX Global, a leading Business Process Outsourcing (BPO) company operating across multiple countries, entrusted me with the role of Customer Support Specialist. In this capacity, I provided exemplary customer support services for esteemed clients such as AT&T and Verizon Networks, while also playing a pivotal role in training new staff members and assisting clients in finding suitable products tailored to their needs. Key responsibilities included:

Comprehensive Customer Support: Delivered general customer support services for AT&T and Verizon Networks, demonstrating proficiency and professionalism in responding to inquiries regarding package details, product availability, pricing, and services. I adeptly guided customers through the activation process and procedures, ensuring a seamless experience and adherence to company policies.
Inbound Call Facilitation: Methodically facilitated inbound calls from customers, overseeing the activation of mobile phones, initiation of cellular service contracts, and addressing customer queries and concerns with tact and efficiency. I fostered synergies with other departments to ensure swift resolution of complaints and issues, thereby enhancing overall customer satisfaction.
Training and Development: Played an instrumental role in training new staff members, equipping them with the requisite knowledge and skills to excel in their roles. Additionally, I provided guidance and support to clients in identifying suitable products and services, leveraging insights from the ERP system to check availability and recommend optimal solutions.
Business Development: Proactively identified and pursued new business and project opportunities for the organization, contributing to the expansion of IBEX Global\'s client portfolio and revenue streams.
Project Acquisition: Demonstrated prowess in business development by securing two new inbound projects for the company, showcasing strategic acumen and an ability to identify and capitalize on market opportunities.

• Handling inbound calls of customers.• Updating them on the latest packages• Informing about current services• Providing details regarding desired packages and guiding the• activation process• Taking online verifications for SIM activation• Performing SIM activation• Guiding customer with the complete procedure of SIM activation• Preparing daily team performance report• Assistant team lead in managing the team• Conducting weekly team meetings with team lead• Assisted in training new members of staff• Worked to ensure we met all individual and team targets

• Handling inbound calls of customers• Updating them on the latest packages• Informing about current services• Providing details regarding desired packages and guiding the• activation process• Taking online verifications for SIM activation• Performing SIM activation• Guiding customer with the complete procedure of SIM activation

Worked as a Tele Sales Representative in ACS international which deals in products and services like Duct cleaning, Bell Canada in Canada, UK mobiles in the UK and Pro-id and Outreach 2 in the USA.• Handling inbound calls of customers.• Informing customers regarding product detail and specifications. • Explaining services.• Trained the new customer relation officers on campaigns as a team lead.• Making outbound calls and generating sales.