概要

Growth focused and resourceful Product Management Professional with over 5+ years of corporate experience. Expertise in evaluating market trends and inducting brands and products that are valuable, innovative and successful. Collaborative and decisive with strong communication and interpersonal abilities.

工作经历

公司标识
Senior Product Executive
Haier Group (Div. Ruba Digital)
Jan 2016 - Jun 2019 | Lahore, Pakistan

Ruba Digital is one of the fastest growing multibrand electronic retail chain networks with presence of around 200 stores nationwide. Currently offering its customers a wide range of the finest consumer electronics: kitchen & home appliances, power solution, mobiles/IT related products and lighting solutions.
 Overall responsible for Product Planning of Appliances categories. (value grew from 2.6 Billion to 5.5 Billion)
 Successfully launched 7 new Brands within product portfolio. (Dawlance, Kenwood, Changhong Ruba, Super Asia, TCL, Electrolux, Enviro)
 Devise Product Strategy to manage overall product portfolio and profitability.
 Devise promotional plans and ensure timely execution.
 Proactively conduct competition mapping, targeting and segmentation to improve product performance.
 Liaising with Sales team for mutual information sharing and conduct product trainings.
 Formulate Polices for smooth down the line operations.
 Liaising with backend vendors for Product Availability, Price margins & New Product inductions.
 Inventory Management and minimizing Overage Stock.
 Sales Planning: Supervise sales team to boost up volumes.

公司标识
Quality Executive
Medipak Pharmaceuticals
Jan 2011 - Jan 2013 | Lahore, Pakistan

学历

National College of Business Administration and Economics Lahore
硕士, 工商管理硕士学位, MBA Marketing‎
Advertising and Public Relations, Marketing, Business Communication
CGPA 4.0/4
2016
Government College University
学士, 理工学士, BSc (Hons)‎
Advertising and Public Relations, Marketing, Business Communication
CGPA 2.9/4
2009

技能

熟练 Branding Initiatives
熟练 Marketing Management
熟练 Official Assignments

语言

中级 旁遮普语
熟练 乌尔都语
熟练 英语