A Computer Science graduate, Have three+ years experience in Digital Marketing industry with a proven expertise and success record in SEO/SMM - SEO Expert and Google Digital Certified - having an outstanding knowledge of various Internet technologies and professionally skilled in Digital Strategy, Customer Relationship Management (CRM), Media Relations, Product Marketing, and Marketing resources. Always have an utmost desire to learn and improve all aspects of digital marketing.
My other expertise includes
- Google Analytics
- Google Webmaster Tools
- Marketing Automation
- Ad Networks
- Microsoft Dynamics CRM
Job Responsibilities include
1. Social engagement for audience
2. Present and execute creative ideas for marketing activities
3. Moderate all user-generated content in line with the moderation policy for each community
4. Social media monitoring
5. Social Media update & monitoring for Global Zalmi & Zalmi Force
6. Developing marketing strategies for Global Zalmi & Zalmi Force
7. Presence of Global Zalmi & Zalmi Force on Facebook, Twitter and Instagram etc.
8. Sharing the learning from media monitoring as well as using it for campaigns on Global Zalmi & Zalmi Force.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
I started an initiative in order to facilitate the people of Multan. The idea was to deliver everything (not only food) at customer's doorstep within few minutes.
Then, after the end of summer break - when I went back to the university, this idea became my university final year project due to encouragement and support of my supervisor, Mr.Gul Aftab.
My notable strengths at that time were digital & social media skills, understanding with the online behaviour of the consumers and most importantly clarity of mind that what actually I am going to sell and who are my primary and secondary audiences.
As a founder & CEO, I divided all the strategies into following categories.
- Identify Market Opportunities
- Product vision
- Brand management
- Direct Marketing and Promotion
- Develop Financial Estimates
- Create Business Plans and Documents
Initially, I started it with zero investment of money -all I had was passion and
hunger to do something out of the box.
Initially, I started to offer services through a Facebook page and whats app
number. Then, I worked on the famous Multani Mangoes to deliver them in all
areas of Pakistan - at the doorstep of customer, in minimal charges.
- Formulating high-quality novel written and visual content for each social
- Building a social media presence by maintaining a solid online presence.
- Building brand awareness and positioning.
- Evaluating and maintaining a marketing strategy.
- Responding to comments on each of our accounts.
- Directing, planning and coordinating marketing efforts.
- Communicating the marketing plan.
- Developing each marketing campaign from start to finish.
- Handling social media, public relation efforts, and content marketing.
- Prepare accurate reports on our marketing campaigns overall performance.
I worked as an Assistant Market Manager in a software house named as
'Research and Solutions Multan'.
My primary task was
- to identify the latest market trends for software development.
I learned so many skills while working in such a professional atmosphere. The
major skill that I have learned was team-work. I realized the benefits of team
work and I learned that how an individual can be a team man and how he/she
can contribute in a team for a collective goal. While working in such a learning
and professional environment, I learned that how to fulfill any responsibility
with commitment and dedication. Overall, it was a wonderful experience.