Responsible for creating, implementing, and measuring the success of comprehensive marketing, communications, and public relations program that will enhance PHIMC’s image and position within the marketplace and the general public.
Provide strategic leadership in the creation and implementation of impactful communication programs, internally and externally, across indications. This may include brand integration programs; branded communication activity; digital communications; new product entries
Identify challenges and emerging issues faced by the organization. Work with the leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
Plans develop and implement communications projects and programs for the company to ensure consistency in message and support of goals and objectives.
Responsible to facilitate internal and external communications and all Organization communications and public relations activities and materials including publications, media relations, client acquisition, and so forth.
Develop short and long-term plans and budgets for the marketing/ communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
Plan and execute a strategic internal communications plan that reinforces company values and promotes transparent communication.
Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the PHIMC and use this information to help the PHIMC operate with initiative and innovation.
Develop and coordinate means to seek regular input from the Organization’s key constituencies regarding the quality of programs and services and the Organization’s relevance.
Help formulate and administer policies to ensure the integrity of the organization.
Direct & support communication team to train the district health workers on the implementation of the plan.
Responsible to design and develop public awareness campaigns both at the provincial and district levels.
Maintain current and establish new measurement metrics and benchmarks for communications and external relations to improve visibility on progress.
Develop, implement and monitor systems and procedures necessary for the smooth operation of marketing/ communications/ public relations function.

BinRasheed Scientific (Pvt) Limited, specialized in the field of scientific & laboratory instruments with a very large customer portfolio and having more than 800 installations in public and private sectors. BinRasheed Scientific represents the world\'s most renowned companies around the world in Pakistan, who are specialized in the field of scientific & laboratory instruments. Our major principals are Konica Minolta and Horiba Scientific Japan. My responsibilities are to generate sales leads through social media, direct marketing and through events / seminars. And ensure to materialize the lead into sales from private and public sector. Joint hands with other team members for smooth operation from sales to services.

Handle Social & Digital Media for existing and new clients. Design a better office management system. Create and establish maximum co-ordination in internal departments like media, creative, studio, client servicing and accounts. Develop business and advertising strategies, sales strategy and sale promotions. Budget allocation and sales forecasting. Product development for a client. Deliver new concepts for increasing sales and brand awareness.

Development and implementation of strategic communications plans and launch strategies. Bespoke research for product launches, product positioning, and image building. Devising pitching plans and presenting to clients over creative work and persuading them to comply with the agency’s proposal.
Liaise with senior management and managing a close relationship with creative and art departments to enhance synergy. Implementation of 360 Degree product launch. Negotiations with clients regarding budgeting and pricing.
Media coordination