概要

A dynamic and seasoned E-commerce Retail Professional with over a decade of comprehensive industry experience. Demonstrated expertise in orchestrating the growth of both local startups and international brands. Adept at seizing opportunities and delivering exceptional results, consistently driving businesses to the forefront of their respective industries. Renowned for devising and executing high-impact strategies that yield remarkable ROI and propel profitability. Proven leadership and collaborative skills have been instrumental in achieving success throughout my career.

In my recent role at INOVIOTECH Pvt Ltd as Sr. Manager Amazon  Service Production, I spearheaded a transformative initiative that revolutionized team dynamics and operational efficiency. Within a brief period, we expanded our client base exponentially, achieving unprecedented revenue milestones. By establishing robust supply chain infrastructure in the USA, we realized an immediate revenue surge exceeding 10,000 in the inaugural month alone.

工作经历

公司标识
Sr. Manager Amazon - Service Production (HOD)
InovioTech
Jan 2024 - 代表 | Karachi, Pakistan


Joined Inoviotech Pvt Ltd as Senior Manager Amazon Service Production (HOD), responsible for leading and optimizing Amazon Wholesale FBA and Walmart Drop-Shipping services. Implemented strategic initiatives resulting in significant revenue growth and operational efficiency improvementsResponsibilities Included,

Strategic Leadership Provide strategic direction for the Service Production division, aligning efforts with organizational goals and market trends.
Operational Management Oversee day-to-day operations of Amazon Wholesale FBA and Walmart Drop-Shipping services, ensuring seamless execution and client satisfaction.
Client Engagement Foster strong client relationships, understanding their needs and providing tailored solutions to maximize ROI and business growth.
Team Management Lead and mentor a team of professionals, setting clear objectives, providing guidance, and fostering a culture of excellence and collaboration.
Performance Analysis Conduct regular performance analysis, leveraging data insights to optimize processes, enhance efficiency, and drive continuous improvement.
Achievements,Transformed service delivery, increasing client base from 30+ to 150+ for Amazon Wholesale FBA and from 35+ to 180+ for Walmart Drop-Shipping within two months.
Achieved remarkable ROI of 10 for Amazon Wholesale FBA and 40 for Walmart Drop-Shipping services, surpassing industry standards and client expectations.
Personally managed an Amazon Wholesale account, generating over 10,000 in revenue within the first month, with an efficient supply chain setup and strategic inventory management.
Elevated the company\'s service offerings by introducing Amazon Private Label module, leading a dedicated team to deliver end-to-end services and expand revenue streams.

公司标识
Director E-Commerce
The Sparks Up
Aug 2017 - Dec 2019 | Karachi, Pakistan


I was promoted to the position of Director of E-commerce, further expanding my role and responsibilities within the company. As the Director of E-commerce, I assumed a leadership position and played a crucial role in shaping and executing the overall e-commerce strategy.
Key responsibilities included:

E-commerce strategy development: I worked closely with the executive team to develop and refine the long-term e-commerce strategy. This involved setting ambitious goals, identifying growth opportunities, and aligning e-commerce initiatives with the company\'s overall objectives. I conducted market research, analyzed industry trends, and recommended strategic directions to drive business growth.
Cross-functional collaboration: I fostered strong collaboration and communication among various departments, including marketing, operations, finance, and IT. By aligning efforts and leveraging the collective expertise of each team, we achieved seamless integration of e-commerce operations across the organization. This collaboration allowed for efficient execution of strategies and the achievement of common goals.
Revenue and growth optimization: I continuously analyzed e-commerce performance metrics, identified revenue growth opportunities, and implemented strategies to maximize sales and profitability. This involved conducting data-driven analysis, optimizing pricing strategies, refining product offerings, and leveraging upselling and cross-selling techniques. I closely monitored key performance indicators (KPIs) and implemented measures to drive revenue growth and improve profitability.
Technology and platform enhancement: I led efforts to enhance the company\'s e-commerce technology infrastructure. This involved evaluating and implementing new e-commerce platforms, tools, and technologies to improve user experience, increase operational efficiency, and ensure scalability. I collaborated with IT teams and external vendors to integrate and customize solutions tailored to our unique business needs.
Team management: I led and managed a team of e-commerce professionals, providing direction, guidance, and support. I fostered a collaborative and high-performance culture, ensuring that team members were equipped with the necessary skills and resources to excel in their roles. I promoted professional development, recognized achievements, and nurtured a positive work environment.
Team leadership and talent development: As Director, I provided strategic guidance, mentorship, and leadership to the e-commerce team. I fostered a culture of innovation, collaboration, and professional development. By empowering team members, delegating responsibilities, and recognizing their contributions, I created a high-performance team that consistently exceeded targets and achieved exceptional results.
Performance tracking and reporting: I established robust tracking and reporting mechanisms to monitor the performance of e-commerce initiatives. This included regular analysis of key performance indicators (KPIs), sales metrics, customer data, and market trends. By leveraging these insights, I made informed decisions, implemented optimizations, and presented performance reports to stakeholders.
User experience and conversion optimization: I prioritized enhancing the user experience across digital platforms and optimizing conversion rates. This included improving website design and navigation, streamlining the checkout process, and implementing personalization and recommendation strategies. I utilized analytics and user feedback to identify pain points and implement iterative improvements to drive higher conversion rates and customer satisfaction.

During my tenure as Director of E-commerce, I played a pivotal role in driving the company\'s e-commerce growth, revenue optimization, and customer satisfaction. Through strategic planning, effective team management, cross-functional collaboration, and a focus on innovation, I contributed to the overall success and expansion of the company\'s e-commerce operations.

公司标识
Head of E-Commerce
THE SPARKS UP
May 2016 - Jul 2017 | Karachi, Pakistan

I joined THE SPARKS UP, an E-commerce company, assuming the role of Head of E-commerce. During my tenure, I held a leadership position and was responsible for driving the company\'s e-commerce operations.
Key responsibilities included:

Strategy development.
Online store management.
Digital marketing and advertising.
Monitor PPC campaigns.
Sales analysis and inventory forecasting.
Inventory management for peak sales periods.
Customer relationship management.
Market research and competitor analysis.
Team leadership and development.

During my tenure as Head of E-commerce at THE SPARKS UP, I leveraged my expertise in e-commerce strategy, website management, online marketing, inventory management, and customer experience optimization. I played a vital role in driving the company\'s e-commerce success and achieving business objectives in a competitive market.

公司标识
Sales and Project Manager
Emonsoft
Sep 2015 - Apr 2016 | Karachi, Pakistan

I embarked on a new professional journey with ENOMSOFT, assuming the role of Project & Marketplace Sales Manager. During my tenure, I held a multifaceted position that involved overseeing projects and driving sales on various online marketplaces.
Key responsibilities included:

Project management.
Marketplace sales.
Customer relationship management.
Sales performance analysis.
Team coordination.
Market research and trend analysis.

During my tenure at ENOMSOFT, I leveraged my project management skills, marketplace expertise, and sales acumen to drive growth and ensure successful project implementation. I fostered strong customer relationships and utilized data-driven insights to optimize sales strategies.

公司标识
Head of Customer Support & Training Manager
SNS ONLINE
Mar 2014 - Aug 2015 | Karachi, Pakistan

In recognition of my performance and skills, I was promoted to the position of Head of Customer Support & Training Manager. In this role, I had the responsibility of training new employees according to their job descriptions, educating them about the policies of each marketplace, and guiding them on how to correspond with customers from different countries. Additionally, I shared my knowledge and expertise gained during my internship, specifically on how to create additional listings and write effective product descriptions.
Key responsibilities during this role included:

Training new employees.
Marketplace policies.
International customer correspondence.
E-commerce marketplace training. 

As Head of Customer Support & Training Manager, I fostered a learning environment, encouraging team members to ask questions, share insights, and continuously improve their skills. I also monitored and evaluated their performance, providing constructive feedback and implementing measures for ongoing development. Through these responsibilities, I ensured that the customer support team was well-trained, knowledgeable about marketplace policies, and capable of delivering exceptional service. I promoted a customer-centric approach and equipped employees with the skills necessary for success in the dynamic e-commerce industry.

公司标识
Assistant Marketplace
SNS Online
Mar 2013 - Feb 2014 | Karachi, Pakistan


During my second tenure at the E-commerce Company, I took on the role of Assistant Marketplace, specifically working with a software called Linnworks. Linnworks was an integrated software solution used for managing high volumes of orders and inventory. In this position, I had a diverse range of responsibilities.

Creating purchase orders and listings for products.
Inventory management.
Trend analysis.
Customer services.
Social media artwork creation.
Interaction with SEO team and project design.
Daily account vouchers.
Supervision of administrative staff and functions.
Administrative decision-making.

During this period, I gained proficiency in using Linnworks software, enhanced my skills in inventory management, customer service, trend analysis, and artwork creation. I also developed a deeper understanding of administrative functions and decision-making within the company.

公司标识
Customer Service Representative
Millennium Software Pvt. Ltd
Dec 2012 - Mar 2013 | Karachi, Pakistan



Handled customer calls, processed orders, and provided pizza topping suggestions.
Ensured accurate order entry and customization according to customer preferences.
Coordinated with the nearest Pizza Hut branch for timely order delivery.

As a Customer Service Representative at Millennium Software, I received and processed customer calls, taking their orders and providing assistance. I accurately entered order details and customized each order based on customer preferences. I also suggested new pizza toppings to enhance the dining experience. Additionally, I coordinated with the nearest Pizza Hut branch to ensure orders were promptly delivered.

公司标识
Junior Assistant Marketplace
SNS Onilne
Nov 2011 - Nov 2012 | Karachi, Pakistan



Conducted regular searches on Amazon and eBay to identify new and trending products.
Managed daily marketplace orders, ensuring timely fulfillment and coordination with relevant teams.
Provided prompt and effective customer support, addressing inquiries and resolving issues.
Maintained and organized data on spreadsheets for product listings, orders, and customer interactions.
As a Junior Assistant Marketplace, I gained valuable experience and took on additional responsibilities. I conducted regular searches on Amazon and eBay to stay updated on new and trending products using market research tools. I efficiently managed daily marketplace orders, ensuring timely processing and fulfillment. Collaborating with various teams, including logistics and inventory management, I facilitated seamless order processing. Providing excellent customer support was a key aspect of my role, promptly responding to inquiries and addressing customer concerns related to products, orders, and deliveries. I developed strong communication and problem-solving skills, ensuring high customer satisfaction and fostering positive relationships. Additionally, I maintained and organized data on spreadsheets, accurately recording and updating information on product listings, orders, and customer interactions. The data I managed played a vital role in tracking performance, identifying trends, and generating insightful reports for management review. My time as a Junior Assistant Marketplace allowed me to further enhance my skills in market research, order management, customer support, and data maintenance. This experience deepened my understanding of online marketplaces, improved my organizational abilities, and strengthened my customer service capabilities.

公司标识
Internship
SNS ONLINE LTD
Jul 2011 - Oct 2011 | Karachi, Pakistan



Conducted product hunting on popular marketplaces like Amazon and eBay.
Managed social media postings and created engaging content.
Performed listing audits to ensure accuracy and compliance.
Acquired knowledge about Amazon FBA Private Label.
Utilized market research tools to identify trending and profitable products.
Analyzed customer demand, competition, and pricing strategies.
Enhanced product visibility and sales potential through effective listing optimization.
Developed a strong attention to detail and understanding of e-commerce strategies.
Learned about product sourcing, branding, and launching private label products on Amazon.

In summary, my internship involved product hunting, social media management, listing audits, and learning about Amazon FBA Private Label. I gained skills in market research, content creation, listing optimization, and understanding e-commerce strategies.

学历

University of Karachi
学士, 贸易学士, B.Com‎
Marketing
所占比重 54%
2014
NCR-CET | College of Emerging Technologies
中级/A级, 贸易学学生, COMMERCE (I-COM)‎
等级 B
2008

技能

中级 AMAZON PPC
熟练 Ecommerce
熟练 Photo Editing
熟练 Product Listing
熟练 Sales
中级 Adobe Photoshop 
中级 Ads Management
中级 Advertising Operations Command
中级 Advertising Researching
熟练 Amazon Account and Inventory Handling
中级 Amazon Aws Command
初学者 Amazon Command
熟练 Amazon FBA
熟练 Amazon FBA Command
熟练 Amazon FBA Knowledge
熟练 Amazon Operations Management
熟练 Amazon PLA Optimization
熟练 Amazon PPC
熟练 Amazon Product Listing
熟练 Amazon Sales
熟练 Amazon Seller Central
熟练 Amazon Tools Command
熟练 Analytical Skills
中级 B2B Marketing Strategies
熟练 Business Advisory
熟练 Business Development
熟练 Business Development Process
熟练 Business Development Strategies
熟练 Canlendar Management
熟练 Client Dealing
熟练 Communication Skills
熟练 Coordination Skills
中级 Corporate Advisory
中级 Corporate Website Management
熟练 Creative Skills
熟练 Cross Cultural Communication Skills
中级 Customer Experience Enhancement
中级 Data Analytics
中级 Data Analytics and Reporting
熟练 Digital Advertising
中级 Digital Business Development
中级 Digital Marketing Analysis
熟练 Digital Marketing Coordination
熟练 Digital Marketing Management
中级 Digital Marketing Strategy
熟练 Digital Strategy
中级 Driving Licines
熟练 eBay
熟练 eBay Command
熟练 eBay Sales

语言

中级 英语
熟练 乌尔都语

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