概要

Digital & Brand Marketing Professional with a Master's degree in Marketing and more than 6 years’ experience in FMCG & Tech industry. Enthusiastic marketer with a passion for winning and driving results. I have launched and maintained brands of software house, Telecom and FMCG industry;on both digital & conventional ecosystem (ATL, BTL, Digital & Direct Marketing). This involved developing & executing brand marketing strategies & running budgeted marketing campaigns on Digital & conventional media.

工作经历

公司标识
Senior Executive Digital Marketing
MTBC | CareCloud
Sep 2019 - 代表 | Karachi, Pakistan


Managing PPC campaigns, monitoring reports, and ROI
Overseeing the company\'s email marketing campaigns
Launch optimized online adverts through Google AdWords, Facebook etc. 
Prepare online newsletters and promotional emails and organize their distribution through various channels 
Provide creative ideas for content marketing and update website
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) 
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) 
Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software 
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

公司标识
Digital & Brand Marketing Manager
United King Foods Pvt Ltd
Nov 2019 - Aug 2021 | Karachi, Pakistan

· Plan and execute All paid Digital & Conventional media Activities, including – ATL, BTL (OOH), SMS Campaign, social media campaigns, Display & Search advertising campaigns (PPC)
· Plan & execute new product launch· Researching and analyzing consumer behavior, market trends and competitor activity. · Building brand awareness and increasing brand value and profitability.
· Plan & execute quarterly marketing calendar· 
Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
· Increased outlet footfall through brand activations & social media campaigns
· Execution of SMS Campaigns
· Analyzed competitor pages to locate backlink and keyword opportunities.
· Brief designers to developing marketing collaterals and promotional materials.· Increased customer engagement through social media.
· Provided weekly updates on digital marketing campaigns to director, discussing strategic initiatives and methods for improvement.
· Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. · 
Monitored return on investment of online and social media marketing efforts.

公司标识
Assistant Marketing Manager
United King Foods Pvt Ltd
May 2019 - Oct 2019 | Karachi, Pakistan

· Responsible for Marketing planning and supervising marketing operations to achieve revenue targets.· Assist Manager Marketing in Brand Management and Marketing activities, developing marketing plan and budget.· Recommend creative and cost-effective promotional activities.· Conduct marketing campaigns and trade shows to promote brand awareness among consumers.· Assist in designing and developing marketing collaterals and promotional materials.· Generate marketing reports as and when required by the management.· Co-operate with the management in the development of marketing programs and criteria to achieve sales goals.· Evaluate current marketing programs and recommend improvements.· Stay updated with latest marketing trend and competitors ‘activities.· Monitor and Supervise daily activities of Social Media Executives

公司标识
Sales & Marketing Analyst
Crystallite Pvt Ltd
Sep 2018 - Apr 2019 | Karachi, Pakistan

• Develop business plan and strategies to meet operational requirements.
• Develop sales commission plans and sales Strategies
• Managing the correspondence between the sales team and their clients
• Monitoring customer accounts and providing data and reports to help the sales team
• Liaison with back end team and get the operational activities done
• Providing troubleshooting assistance for customer orders, account statuses and relevant problems
• Timely planning of inventory with the co-ordination of supply chain team. 
• Preparing timely daily sales reports, trend analysis, month on month, quarterly, half yearly and yearly growth analysis
• Managing multiple project simultaneously .e.g. (Transcription).
• Work closely with sales executives, executive management, and finance to support forecasting/business planning processes

公司标识
Executive Business Operations
Crystallite Pvt Ltd
May 2017 - Aug 2018 | Karachi, Pakistan

• Develop business plan and strategies to meet operational requirements.
• Develop sales commission plans and sales Strategies
• Manage hiring, training and promotions for department.
• Define business operating and financial objectives.
• Assist in design and implementation of business workflows and procedures
• Provide guidance and training to less experienced personnel in business operations
• Develop customer relationships and ensure profitable performance of business operations.
• Supervise overall planning systems, financial management and control
• Managing quality Control Project (Transcription).
• Setting and reviewing budgets and managing cost.

公司标识
Corporate Sales & Marketing Executive
Etisalat
Jan 2016 - Mar 2017 , United Arab Emirates

• Identify business opportunities and target markets
• Make initial customer contact through calls
• Formulate business proposals according to customers’ business needs
• Develop new opportunities and close existing ones
• Build meaningful relationships within the company and outside
• Follow up on service and / or product once the delivery has been made
• Arrange meetings with potential clients
• Challenge objections in order to get the customer to buy a product
• Record sales information and maintain customers’ records
• Prepare sales reports by analyzing and summarizing information

公司标识
International Business Development Executive
Crystallite Pvt LTD
Jun 2014 - Jul 2015 | Karachi, Pakistan

• Identifying new sales leads
• Pitching products and/or services
• Maintaining fruitful relationships with existing customers
• Prepare and then follows up on any sales quotations made for clients
• Preparing PowerPoint presentations and sales displays.
• Contacting clients to inform them about new developments in the company’s products
• Developing quotes and proposals
• Negotiating and renegotiating by phone, email, and in person
• Developing sales goals for the team and ensuring they are met
• Training personnel and helping team members develop their skills
• Manage the flow of day-to- day operations
• Distribute reports to the appropriate personnel
• Coordinate with internal department

公司标识
Administrative Assistants
Arwen Tech (Private) Limited
Apr 2010 - Feb 2011 | Karachi, Pakistan

 Dealing with telephone and email enquiries and maintaining filing system.
 Scheduling and attending meetings, creating agendas and taking minutes -
 Keeping diaries and arranging appointments
 Arranging travel and accommodation for staff or customers and other events.

学历

Institute of Business Administration (IBA)
大专, Digital Marketing‎
Marketing
Completed
2019
Iqra University
硕士, 工商管理硕士学位, MBA‎
Advertising and Public Relations, Marketing and Brand Management, Marketing Management
等级 A
2017
University of Karachi
学士, 贸易学士, B.COM‎
Advertising and Public Relations, Marketing and Brand Management, Marketing Management
等级 B
2010
Govt.College for Women
中级/A级, 理学院(工程预科), Intermediate‎
Engineering Management
等级 B
2007
Nasra Secondary High School
大学入学/0级, 科学, Matric‎
Biological Sciences
等级 A
2005

技能

熟练 Agency Coordination
中级 Blog Posting
熟练 Brand Activation
熟练 Brand Management
熟练 Business Managing Skills
中级 Canlendar Management
熟练 Consumer Branding
中级 Copywriting
熟练 Digital Marketing
中级 Email List Generation
中级 Email Marketing
熟练 Facebook Ads Manager
熟练 Facebook Pixel
熟练 Fluent in English
熟练 Google Ads Words
熟练 Google Analytics
熟练 Marketing Management
熟练 Marketing Strategies\'
熟练 Marketing Strategy
熟练 Media/ Content Planning
熟练 PR Campaign
中级 Search Engine Ranking
中级 Search Engine Technology Command
熟练 SEM Knowledgec
熟练 SMS Marketing
熟练 Social Media Marketing
熟练 Social Media Strategies
中级 Trade Marketing
熟练 Vendor Management
熟练 YouTube Marketing

语言

熟练 乌尔都语
熟练 信德语
中级 旁遮普语
熟练 英语