Digital & Brand Marketing Professional with a Master's degree in Marketing and more than 6 years’ experience in FMCG & Tech industry. Enthusiastic marketer with a passion for winning and driving results. I have launched and maintained brands of software house, Telecom and FMCG industry;on both digital & conventional ecosystem (ATL, BTL, Digital & Direct Marketing). This involved developing & executing brand marketing strategies & running budgeted marketing campaigns on Digital & conventional media.
Managing PPC campaigns, monitoring reports, and ROI
Overseeing the company\'s email marketing campaigns
Launch optimized online adverts through Google AdWords, Facebook etc.
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
· Plan and execute All paid Digital & Conventional media Activities, including – ATL, BTL (OOH), SMS Campaign, social media campaigns, Display & Search advertising campaigns (PPC)
· Plan & execute new product launch· Researching and analyzing consumer behavior, market trends and competitor activity. · Building brand awareness and increasing brand value and profitability.
· Plan & execute quarterly marketing calendar·
Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
· Increased outlet footfall through brand activations & social media campaigns
· Execution of SMS Campaigns
· Analyzed competitor pages to locate backlink and keyword opportunities.
· Brief designers to developing marketing collaterals and promotional materials.· Increased customer engagement through social media.
· Provided weekly updates on digital marketing campaigns to director, discussing strategic initiatives and methods for improvement.
· Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. ·
Monitored return on investment of online and social media marketing efforts.
· Responsible for Marketing planning and supervising marketing operations to achieve revenue targets.· Assist Manager Marketing in Brand Management and Marketing activities, developing marketing plan and budget.· Recommend creative and cost-effective promotional activities.· Conduct marketing campaigns and trade shows to promote brand awareness among consumers.· Assist in designing and developing marketing collaterals and promotional materials.· Generate marketing reports as and when required by the management.· Co-operate with the management in the development of marketing programs and criteria to achieve sales goals.· Evaluate current marketing programs and recommend improvements.· Stay updated with latest marketing trend and competitors ‘activities.· Monitor and Supervise daily activities of Social Media Executives
• Develop business plan and strategies to meet operational requirements.
• Develop sales commission plans and sales Strategies
• Managing the correspondence between the sales team and their clients
• Monitoring customer accounts and providing data and reports to help the sales team
• Liaison with back end team and get the operational activities done
• Providing troubleshooting assistance for customer orders, account statuses and relevant problems
• Timely planning of inventory with the co-ordination of supply chain team.
• Preparing timely daily sales reports, trend analysis, month on month, quarterly, half yearly and yearly growth analysis
• Managing multiple project simultaneously .e.g. (Transcription).
• Work closely with sales executives, executive management, and finance to support forecasting/business planning processes
• Develop business plan and strategies to meet operational requirements.
• Develop sales commission plans and sales Strategies
• Manage hiring, training and promotions for department.
• Define business operating and financial objectives.
• Assist in design and implementation of business workflows and procedures
• Provide guidance and training to less experienced personnel in business operations
• Develop customer relationships and ensure profitable performance of business operations.
• Supervise overall planning systems, financial management and control
• Managing quality Control Project (Transcription).
• Setting and reviewing budgets and managing cost.
• Identify business opportunities and target markets
• Make initial customer contact through calls
• Formulate business proposals according to customers’ business needs
• Develop new opportunities and close existing ones
• Build meaningful relationships within the company and outside
• Follow up on service and / or product once the delivery has been made
• Arrange meetings with potential clients
• Challenge objections in order to get the customer to buy a product
• Record sales information and maintain customers’ records
• Prepare sales reports by analyzing and summarizing information
• Identifying new sales leads
• Pitching products and/or services
• Maintaining fruitful relationships with existing customers
• Prepare and then follows up on any sales quotations made for clients
• Preparing PowerPoint presentations and sales displays.
• Contacting clients to inform them about new developments in the company’s products
• Developing quotes and proposals
• Negotiating and renegotiating by phone, email, and in person
• Developing sales goals for the team and ensuring they are met
• Training personnel and helping team members develop their skills
• Manage the flow of day-to- day operations
• Distribute reports to the appropriate personnel
• Coordinate with internal department
Dealing with telephone and email enquiries and maintaining filing system.
Scheduling and attending meetings, creating agendas and taking minutes -
Keeping diaries and arranging appointments
Arranging travel and accommodation for staff or customers and other events.