概要

High performing, innovative and experienced professional with a record of driving operations within Trade Marketing, Sales and HR. Expertise of working with top performing teams and driving profitable outcomes. Adept at executing and leading Trade HR functions including Customer engagement, Project Management and Product Development. Looking forward to enhance my business expertise in a healthy work environment and hone other relevant skills as well.

工作经历

公司标识
Key Accounts Manager
Pakistan Aluminium Beverages Ltd
Mar 2020 - 代表 | Lahore, Pakistan


Contributions & Process Developm Currently working on customer development and trying to expand the cans market in Pakistan and Afghanistan, by taking onboard new beverage brands.
 Creating Sales pitch and proposals for potential customers.
Contract design and renewals.
Managing the full Order to Delivery cycle for the customers assigned.
Payment recovery and reconciliation with finance department.
Customer data base management in SAP, Sales quotation and order creation.
Exploring the new market trends and researches regarding the cans segment in beverages.
Customer management of Afghanistan Business Partners.
Business planning and strategy design.

公司标识
Business Development Manager
AEDesign (pvt) Ltd
Jul 2018 - Mar 2019 | Lahore, Pakistan

Working is close coordination with the manufacturing team of engineers in meeting customers’ business requirements. Approaching new clients with different solutions for improvement in their business energy needs. Tracking each project’s progress and continuous follow-up with the production team and the customers.
CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Currently working on organizing customers’ information and tracking the progress on each project.
• Getting in touch with potential customers and taking them onboard.
• Continuous follow-up and coordination with design & production team and the customers.

公司标识
Area Sales Manager- Key Accounts
Nestle
Nov 2015 - Jan 2018 | Lahore, Pakistan

Planning and implementation of the annual sales plan. Driving positive results from sales team to achieve weekly and monthly targets SKU wise. Budget allocation and growth planning for the designated areas of Lahore city
CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Leading the Development of Key Accounts as a separate Channel.
• Detailed planning and successful implementation of the new discounts structure of Key Accounts.
• Taking on board 23 Key customers contributing 80% in the total sales of Key Accounts, through yearlong agreements, locking their discounts and volume targets.
• Development and implementation of Picture of Success on all the Key Accounts and detailed account wise profiling.
• Market visits to ensure positive outcomes of the sales campaigns.

公司标识
Trade Marketing Executive
Pepsi co. Riaz Bottlers
Mar 2015 - Oct 2015 | Lahore, Pakistan

Planning & execution of trade plans following the ongoing Brand Campaigns. Supporting the sales team in getting the best results out of the promotions by Pepsi Co. Ensured complete understanding of the objectives behind the promotions by the sales team and best execution at General and Organized Trade outlets. Assisting Trade Marketing Manager in best execution of Marketing Strategies.

CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Planning and execution of trade plan for Pepsi Under-the-Crown Scheme and 7-up Foodies.
• Road Shows and on job trainings of Pre-selling Officers.
• Record keeping and analysis of the ongoing campaigns.
• Market visits to ensure positive outcomes of the campaigns.
• Coordination with third party vendors for shop Activations as per trade plan requirement.

公司标识
Trade Marketing Executive
Coca Cola Icecek Pakistan
Mar 2013 - Mar 2015 | Multan, Pakistan

Took the role of planning & execution of commercial operations related to Brand Activation and BTL Campaigns. Assisted Marketing Services Manager in smooth execution of Marketing Plans.

CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Carried out Channel Activation 2013 and 2014 activities throughout the territory.
• Managed the initiation and execution of Cluster and Customized Activation.
• Launched the idea of MAD (Market Activation Drive), highly focused outlet conversion drive.
• Executed and monitored major activities like Coke Connect launch and activation. Worked on detailed sales analysis related to the activity.
• Complete monitoring of RED (Right Execution Daily) score across the territory.
• Conducted training sessions with the company sales team and distributors’ sales force to improve their working and understanding.
• Carried out RED Hand in Hand drive, focused on best practice sharing and implementation.
• Initiated prepared primary data and finalized outlets for Coke Club 2013- 2014.
• Data collection and preparation of sales tracking, ROI & target achievement reports for RED and Coke Club.
• Worked as a trainer in Coke Ambassador Program. The program helped in educating the sales force and non-management employees about the product, its ingredients and their effects on consumers’ health. It also raised awareness in them about common and prevalent rumors regarding the product and the best way of dealing with such issues.

公司标识
Talent Management Specialist
Coca Cola Icecek Pakistan
Sep 2011 - Mar 2013 | Multan, Pakistan

Led the Recruitment & selections process as per company policy. Responsible for Learning & Development activities. Assisted HR Business Manager in smooth Administration, IR, Plant Operations and Performance Management.

CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Executed Recruitment & Selections process as per company policy.
• Participated in job fairs and aligned with the Career Departments of all the leading institutes.
• Led and conducted the Employee Engagement survey that led to improvements in performance management, incentive programs and succession planning.
• Reduced hiring cycle to 45 days from 80 days and eliminated backlog of numerous open positions.
• Provided critical assistance to HR Manager during company shifts and downsizing activities.
• Completely managed Multan Territory Performance Management process and provided support to Functional Heads in completion of the business review process leading to issuance of increments and promotion letters.
• Worked as Acting HR Business Leader for three months, in the absence of the HR Manager. During this time I was directly heading all the HR Operations at Multan Plant i.e. Admin, IR, Union issues and Payroll Management.
• For more than six months, I was the acting HR Admin and IR Manager for Multan Plant and managed all the relevant responsibilities as well.
• Worked on standardization & centralization of the HR procedures, processes and reports, to automate the data.

学历

Institute of Business Administration (IBA)
硕士, 工商管理硕士学位, master of business administration‎
Marketing
CGPA 3.2/4
2011
The University of lahore
学士, 商学士/理学士, Bachelor of Computer Science‎
Computer Sciences and Information Technology
CGPA 3.6/4
2005

技能

熟练 Marketing
初学者 Amazon Aws Command
熟练 Amazon Cloud Front
熟练 Branch Support.
熟练 British Accents
熟练 Business Development Process
熟练 Business Development Strategies
熟练 Call Headlining
熟练 Client Followup
熟练 Conservation Awareness
熟练 CRM Analysis
熟练 Customer Dealing 
熟练 Dealing with C-Level executives
熟练 Development Development
熟练 Direct ales
初学者 eCommerce Knowledge
熟练 Effective presentations and demonstrations
熟练 Evaluating Risk
熟练 Export Development
中级 Food Labeling
熟练 Go-to-Market Strategy
熟练 Handling Assignments
熟练 High Net Worth Individuals
熟练 Horeca
熟练 inside sales experience
中级 Internet Business Strategy
熟练 Interview Skills
中级 Keyword Researching
中级 Labor Laws
熟练 Lead in
熟练 Manage Client Relationships
熟练 Must have a knowledge of operating widely used
熟练 Negotiation Skills
中级 Network Training
熟练 Operational Tasks Handling
初学者 Pay Per Click
熟练 People Management
熟练 Presentation Development
熟练 Pursuing News Stories
熟练 Quality Control Knitting
熟练 Result Oriented
熟练 Sales / Functions
熟练 Sales Acquisition
熟练 Sales Channel Development
熟练 Sales Growth Analysis
熟练 Sales Management
熟练 Sales Teams Development
熟练 Telemarketing
熟练 Understanding of value-based selling
熟练 قيادة المبيعات والتسويق

语言

熟练 Saraiki
熟练 旁遮普语
熟练 英语
熟练 乌尔都语