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Lead development, implementation and prioritization of demand generation programs and strategy, including automated nurture, drip and other marketing emails and publications, search engine optimization, search engine marketing, social media presence and website content.
Lead a team of marketers to ensure the success and adoption of our products as they go to market.
Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, PRs, videos, ebooks, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Measure and optimize the buyer journey as it relates to product feature adoption and usage.
Forecast and present to senior management and help achieve greater marketing success.
Match our internal content creation with external influencers who would enjoy receiving it or want to contribute themselves.
Brainstorm new, creative approaches to working closely with the influential members of our industry, and serve as a go-to resource to the rest of the marketing team.
Supervise organic/paid search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions.
Own brand positioning and messaging.
Provide strategic guidance on identifying and engaging with media, analysts, and influencers.
Provide creative direction on brand-level video, web, and graphic design projects.
Lead a team of content strategists and producers to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).
Make data-driven decisions to move the team and our content forward and hit company goals.

Crafting strategies and plans form marketing team, including Digital, Advertising, Communications and Creative.Set team strategy through analysis of historical marketing data. Preparing and managing monthly, quarterly and annual budgets for the Marketing department.
Lead a team of marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities.
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, PRs, videos, ebooks, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Manage all channel marketing communications (newsletters, webinars, product notifications, etc.).
Provide strategic guidance on identifying and engaging with media, analysts, and influencers.
Provide creative direction on brand-level video, web, and graphic design projects.
Optimize and experiment to improve key metrics that both our company and channel partners care about.
Track the efficiency of all channel marketing projects, and subsequently measure results with other marketers and sales managers. This includes tight alignment with our channel partners’ account managers internally to ensure consistency.
Supervise & Manage both on-site and off-site SEO for the company.
Supervise organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions.
Manage the strategy and setup of all paid campaigns (Google, LinkedIn, Facebook, Twitter etc.)
Measure and optimize our marketing using vendor-specific dashboards, Go

·       Develops, implements and evaluates strategic communications and yearly marketing plan, Brand management that focuses on milestones as delineated in the Strategic plan and expanded brand initiatives. Clear goals and metrics are established that addresses a variety of audiences and ensures brand recognition on multiple platforms.
·       Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
·       Set, monitor and report on team goals and Design branding, positioning and pricing strategies.
·       Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, social media, web pages and promotional material).
·       Identify opportunities to reach new market segments and expand market share.
·       Monitor competition (acquisitions, pricing changes and new products and features).
·       Coordinate sales and marketing efforts to boost brand awareness.
·       Carrying out competitor analysis to ensure the company’s marketing strategy is competing effectively.
·       Designing & building email campaigns, database selection, HTML presentation and quality assurance of all inbound marketing campaigns.
·       Advanced proficiency in SalesForce Pardot, Hubspot, ActiveCampaign, Mailchimp and several other email & marketing automation tools.
·       Supervise day-to-day marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging, social media, blogs, PRs and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
·       Develop and implement target accounts strategy to support account-based marketing & selling.
·       Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.
·       Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.
·       Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
·       Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using digital marketing various channels.
·       Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
·       Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
·       Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

• Develops, implements and evaluates strategic communications and yearly marketing plan that focuses on milestones as delineated in the Strategic plan and expanded brand initiatives. Clear goals and metrics will be established that addresses a variety of audiences and ensures brand recognition on multiple platforms.
• Develops multiple tools and tactics of earned and owned media to heighten the recognition of the Brands (Punjab Group of Colleges, STEP & Capital University of Science & Technology). Enhances and grows brand recognition that results in a greater voice and position in the national and international academic stage.
• Directs the brands’ web presence from a communication and reputation management perspective. Ensures web tools are consistently managed and leading edge to engage the prospective student body. Leads the design and production of specialty publications and communications and marketing tools utilizing the communications team as well as external agencies.
• Oversees the communications and marketing department spending and owns the budgeting process. Is responsible for delivering communication and marketing services within established budgets and expected to see value-opportunities to reduce spending or increase value at all times.
• Reviews best practices and maintains a breadth of knowledge about current trends, emerging issues, and opportunities in higher education and industry that inform future communication and marketing strategies.
• Builds and develops a communications and marketing unit that can meet the service expectations of the community with sufficient skills and capacity, and which is stable in terms of successorship and skill redundancy. Constantly seeks to develop the communication team of professionals, grow individuals and provide a workplace that is rated as outstanding by members of the profession.
• Identifies a strategic set of vendor\\partner\\institution relationships to enhance the internal workforce, drive down comm

• Worked in CureMD – USA based EHR, Practice Management and RCM Company from July 2013 till April 2017.
• Awarded “Employee of the Month” for the month of August, 2014 in recognition of strong professional, marketing and technical skills.
• Managing Marketing Automation & Reporting activities, like writing email copies, creating email templates, prospect nurturing, Leads Generation, Landing Pages Design, Website Forms Designs, Creating Buyers Personas & Inbound Marketing Strategies.
• Liaising with designers and web developers for website optimization and landing pages creation.
• Devised and implemented an integrated campaign activity to drive lead generation and developed the annual Marketing Plan ensuring this is continually updated and shared.
• Studying competitors\' products and services (Marketing Intelligence) to provide opportunities to develop different offers.
• Developed a data base of around 1 million prospects of CureMD’s target market and US healthcare industry through list building and data mining techniques.
• Worked on the Social Media mainly on Facebook & Twitter. Using Social media as a demand generation tool (Social Media Marketing- SMM).
• Contributing to, and developing, marketing plans and strategies; managing budgets; evaluating marketing campaigns; monitoring competitor activity; supporting the marketing manager and other colleagues.
• Experienced in Marketing Automation & Analysis, ROI Reporting, Sales Intelligence.
• Full grip on Pardot by SalesForce.com – One of the World’s Top Email & Marketing Automation Tool.
• Can easily handle other marketing automation software like ActiveCampaign, constantcontact, MailChimp, Hubspot, iMailunlimited.com.
• Good understanding of SEO related activities, Onsite & offsite techniques.
• Well aware of inbound links building, guest blogging, back link techniques and classified ads posting.
• Possess good understanding of HTML and CSS.