- Managing fundraising initiatives in South Region (Events, Activations & Alliances)
- Managing student and institutional ambassadors program.
- Responsible brand marketing and communications strategy (Digital & Conventional Media) in South region.
- Managing Fundraising portfolio of Corporates and Hight Net worth individuals with an annual Target of PKR 700 million

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• Working with Fortune 500 and Large enterprises in NA, GCC, APAC & EMEA regions.
• Market and Competitive analysis of product line and their market growth.
• Managing marketing and partnership activities in assigned regions.
• Email and social media marketing using HubSpot CRM.
• Creating a pipeline of leads that come in from marketing activities.
• Responsible for meetings with clients, understanding their use case and converting leads from MQL to SQL.
• Actively involved with customer prospecting, business presentations and sales activities.
• Responsible for brand development, lead generation, inbound and outbound marketing activities.

Market analysis and prospect research.
Marketing campaigns and end to end pre sales activities.

Digital marketing intern

• Analyzed indirect marketing of Gastro and Intestinal portfolio products
• Studied Intercontinental Marketing services (IMS) book and software to analyze market growth and segmentation for products
• Worked on a report for competitive analysis and sales forecasting
• Worked closely with the product managers to understand the products marketing strategies
• Interacted with customers and regional managers related to product market growth and segmentation and visited hospitals to engage with doctors.