Effects of Social Media Advertisement On Purchase Intention

日期 : Apr 2018 - Aug 2018

This research study is about social media advertising and customer purchase intention. It has analyzed the relationship between these two variables in this study. It has used quantitative research type. Sample size was 100. Purposive sampling was used. Facebook users of Islamabad and Rawalpindi areas were selected as respondents. The results show that there is positive relationship between social media advertising and purchase intention. Internet has become very famous marketing media now days. In social media marketing, role of manufacturer, advertisers etc have been reduced. Now customer can get the information about the brand from different sources. These sources may be blogs, companies’ websites and Reviews of users. All these things have increased the value of the social media advertising. Keywords: Advertising, Online, Purchase, Media, Social, Intention.