Highly talented, driven and flexible graphic designer with a proven record of delivering creative and innovative design solutions, a proven ability of developing projects from inception through production to final delivery, ensuring that all work is effective, appropriate and delivered within agreed timescales. Able to work as part of a team with printers, copywriters, photographers, other designers, account executives, Software Developers, web developers and marketing specialists.
• Oversee the production of compelling creative campaigns and reels to support and drive commercial growth strategy working closely with the Creative Director, Creative Managers and heads of Distribution and Ad Sales as necessary
• Best in Class creative and strategic leadership for the creative development, production, and execution of www.masoodphytoceuticals.uk (MoringaUk) and www.freshbasket.com.pk (Fresh Basket) creative. Independently manages the development and production of key projects
• Develop and execute an overall creative strategy for the lifestyle and factual channels – on-air and off-air – in order to build long and lasting consumer relationships and engagement, and take share from our competitors. Working closely with the Creative Director, and Channel Directors and Creative Managers
• Work directly with managers to develop and implement process improvements
• Establishes and manages budgets for creative jobs. Identifies cost efficiencies and process improvements
• Work closely with the Creative Director and Digital Director and local digital team to develop and execute compelling digital marketing
Driving innovation and design to the highest standard ensures the creative team is developing products in line with manufacturing capabilities
Cultivates talent and develops leadership succession plan
Directs work that meets a high standard of quality via brand standards and design guidelines
Working from a creative brief and team, generate ideas and present to stakeholders
Working within budget constraints to provide Stores with the most impactful/useful / strategic props for the Season
Working on Capex projects to roll out large quantities of mannequins as key store upgrades
Successfully translated subject matter into concrete design for newsletters, promotional materials and sales collateral. Created design theme and graphics for marketing and sales presentations, training videos and corporate websites. Participated in team effort to produce streamlined production of policy manuals and educational materials for newly hired employees and freelance designers.
Created new design themes for marketing and collateral materials. Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of print and promotional items for key clients under direction of Marketing Department.
Developing concepts and artwork, creating graphic design solutions from concept through to completion. Responsible for developing and creating both digital and print design for a wide range of print and online campaigns, publications and advertising.
Performs custom and specialized photography in-house or on location using a variety of still cameras and other photographic equipment; determines film type, camera setting, lighting requirements and other specifications to ensure quality shooting.