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概要
Suleman has worked in marketing, fundraising, and business development, key handling of accounts, generating big donors and gifts, donor relationship management, and corporate communication. He is a mid-career management professional. His background makes him a good fit for managerial positions, particularly in the healthcare, education, pharmaceutical, or business sectors. In these settings, he can design and implement functions for strategic fundraising, business development, and communication as well as use systematic methods for managing relationships with major clients and donors. His primary area of interest has been digital marketing, and he has been effectively exploiting the online market for the growth of his resources and business developing Digital fundraising products. He holds a degree in Bachelor Business Administration, from a top-ranked university. Thanks to Allah, he has also gained a solid professional background working for leading non-profit organizations in Pakistan, such as Shaukat Khanum Memorial Cancer Hospital and Research Centre (SKMCH&RC), Pakistan Kidney and Liver Institute (PKLI), and Indus Hospital & Health Network (IHHN). At the moment, he works at Shalamar Institute of Health Sciences in Lahore as an assistant manager of fundraising and donor relations. Additionally, he serves a one-year term in the e-commerce-based start-up for the 2019–2020 year. He is passionate about learning and sharing and believes in developing and upholding a system of value for the employer he works with. He is always willing to lend a hand to his expertise and experiences with others, and he values having the opportunity to volunteer and mentor others.
工作经历
Assistant Manager Fundraising & Partnerships
• Handling the portfolio of two Entities Healthcare & Education under Shalamar Institute of Health Sciences. • Develop and put into action a well-coordinated plan to build relationships with premium donors.• Lead and assist in the creation of presentations, films, and testimonials as communication tools for fundraising events.• Manage, plan, and assist in the execution of email appeal campaigns with team members.• Collaborating with the program and financial teams to create donor-worthy proposals.• Develop a demanding marketing campaign with the goal of boosting the donor base and the organization\'s social media visibility.• Working with and partnering with different businesses on their CSR initiatives, starting campaigns to raise awareness and collect donations.•Research and developed Online Fundraising Products to engage Donor from all around the globe •Email Marketing: Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive donation and zakat campaign growth.• Develop year-round engagement and solicitation methods with the designated workplace accounts to keep current donors and entice new ones in order to collect more money and boost participation levels.· Recognize the CSR efforts of donors\'Skills · Database Management System (DBMS) · Company Presentations · Budget Process · Annual Giving · Alumni Relations · Grant Administration · External Relations · Focal Point · Partnership-building · Resource Mobilization · Corporate Social Responsibility · Community Engagement · Community Development · Strategic Communications · Copywriting · Event Planning · Team Management · Fundraising · Qualitative Research · Strategy · Budgeting · Relationship Building · Communication · Leadership · Teamwork
Assistant Manger Marketing & Corporate relations
Corporate
- Corporate mobilization for creating word of mouth.
- Onboarding insurance companies for maximum catering panel patients.
- Maintain Record for accountability
New avenues partnerships to increase the organization’s reach.
Marketing
- Development and implementation of the strategic plan of sales & Marketing
- Over all planning for Business Development with help of 5p’s of healthcare marketing.
- Planning for kidney transplant. Onboarding consultants & referral Program.
- Planning for Social Media Marketing including videos, marketing collaterals.
- Focus on customer services
Sr. Corporate relationship officer
Responsible for the development and implementation of the strategic plan for fundraising that is aligned to the overarching business objectives.
Identify new potential income streams and produce strategies to access these funds.
Build strategies for expanding donor database and geographical reach for new, long -term strategic partnerships.
Develop and implement the Corporate Sales strategy along with sales generation process which includes planning, cold calling, and potential targets.
Explore new partnerships to increase the organization’s reach and the resources generated.
Develop innovative ways of expanding reach, increasing the vitality of the brand, increasing customer/donor engagement, maximizing the generation of funds.
Research and prioritize corporate donors to proactively approach them for new business.
Ensure that organization and the donor objectives are met to maximize income and opportunities from each relationship.
Develop and maintain good relationships with corporate donors to ensure appropriate networking and presence at relevant events.
Explore new partnerships to increase the organization’s reach and the resour ces generated.
Develop and maintain good relationships with corporate donors to ensure appropriate networking, donor objectives and presence at relevant events.
Write or approve funding applications to charitable trusts and foundations. Attending networking events and Meetings with potential donors
Prepare reports and give presentations on fundraising progress to the senior leadership team and the trustee board
Assistant Brand Manager
Social Media Follow up
Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
Assisting HOD to create content for Digital and Social media.
Making sure everything which is going online is up to the mark and according to the marketing calendar.
Monitoring social media for customer comments both positive and negative.
Coordinating with Marketing & PR Agencies
BTL campaigns / nationwide visibility category wise (POPs, Flyers, Posters, Giveaways, Shop Displays, Shop Branding, Company Stores, Exhibitions, Activations, Streamers, and Local OOH etc.)
Write up Story line for collaboration with Vloggers and Bloggers.
Making sure that every activity of marketing execute smoothly and on time.
Evaluating the effectiveness of all marketing activity.
Writing Briefs for Radio ads and upcoming marketing Campaigns.
Preparing Give away Boxes for Influencer’s marketing.
Collaborations.
Collaborate with cinemas for marketing campaign.
Collaborate with Universities Societies for Ambassador program.
Prepare Presentation for Vendor Collaboration.
Planning for Future product.
Promotional Campaign.
Plan and execute flyer Distribution Program.
Making Sure that every campaign is communicating through every channel.
Plan for content publish on 3rd party platforms.
Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
Evaluating the effectiveness of all marketing activity.
Weekly reporting to CEO for results
Marketing Officer (South&Central Region)
Main Responsibilities: 1. Develop and Execute Marketing Plan a) Assist the HoD in developing a marketing plan for admissions campaign. Ensure alignment with all schools and internal stakeholders for the same b) Manage marketing activities/campaigns in line with the marketing plan in target markets. These include print campaign, outreach to Schools and Universities, Open Days, Educations Expos etc. c) Work closely with the Communications team to ensure that all communication is aligned with the communication/marketing strategy for admissions 2. Print Campaign for Admissions a) Lead the print campaign for all programmes for their admissions every year b) Work closely with media and ensure quality print ads in leading newspapers in line with the print campaign plan c) Work closely with all Schools to ensure their alignment for relevant print campaigns and ensure all admission goals are being met 3. Development of Promotional Material a) Work with Communications to lead the development of promotional collateral for all programmes. 4. Effective Relationship Building a) Build strong relations with stakeholders and external partners to ensure all goals are met and campaign executed is high on quality, on time and characteristic of the brand, its prestige and positioning
Interne As A Marketing Officer
Look after BTL marketing campaigns
Promote the Products and Services in corporate sector
Managing vendors and BTL in LHR-ISB
Preparing Social Media Marketing Plane
Reporting to CEO and CFO
