概要

I am a highly motivated and results-oriented Account Director who brings along over 12 years of experience in sales, marketing, client relations & media management field within multimillion-dollar companies across diverse industries. I am highly skilled in maximizing the visibility, affinity, and profitability of brands, as well as analyzing market trends, opening new markets, and guiding the launch of new products. I am an exceptional professional with a proven track record of capturing new business, increasing revenues with existing business, as well as delivering solid operational and business results for clients. Expertise in creating and managing high performance teams to deliver business building advertising communication. Skilled in building relationships, increasing revenues and driving market share through sales, account management, relationship building, and implementation of best practices. Exceptional leader with business acumen and success launching new products, pinpointing client needs and solving problems by assessment and analysis.


My key skills include Electronic Media Research & Planning, Marketing Strategies & Campaigns, Print Media Planning & Execution, Product Positioning & Branding, Public & Media Relations Management, Digital Marketing Planning & Execution, Event Planning & Management and BTL Activities Planning & Execution


Attached is my CV which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.

工作经历

公司标识
Associate Account Director
ATEAM Advertising
Sep 2018 - 代表 | Lahore, Pakistan

• Establish, plan and defend budget recommendations, work goals, measurements, and training requirements necessary to provide both quality and profitable service to clients.
• Ensure timely development and execution of plans, campaigns, and projects to assure earnings and profit goals achieved.
• Sustain open and complete communications of Client issues with functional leaders and corporate management.
• Maintain a high level of performance by the account teams and other agency personnel, as needed.
• Deliver leadership/motivation and convey the vision and values of the Agency to the assigned team.

公司标识
Deputy Group Head
Starcom MediaVest Group
Aug 2016 - Aug 2018 | Lahore, Pakistan

• Successfully develop business accounts creatively and financially, while playing a positive role in agency's new business development initiatives.
• Achieve organizational alignment through developing and devising effective marketing strategies for various brands.
• Plan, coordinate and direct advertising campaigns for clients, exercising attention to detail and follow-up to ensure smooth running of clients' jobs.

Key Achievements:
• Played a key role as a team lead in winning key accounts like Allied Bank and Bank Alfalah. Expanded client business by 60% in two years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Closed new accounts as a member of business-development team, including a PKR 500M win with Pakistan Super League.
• Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

公司标识
Manager Media & Strategy
Orient M Mccann
Jan 2014 - Jul 2016 | Lahore, Pakistan

• Developed and executed brand strategies, annual brand calendars development and initiatives that drive revenue/sales growth and profits
• Actively liaised with media people and vendors to manage a comprehensive public relations and media communications as well as examined the status of client accounts.
• Competently organized messages for print and electronic media, as well as created and placed articles and editorials in media.
• Managed social media and performed email interaction with clients. Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Electronic Media Research through Kantar Media, Media Planning & Execution

Key Achievements:
• Led media research team for Lahore office overseeing business of more than PKR 2500M.
• Headed the research team which won Reckitt and Benckiser account for Media Management of yearly business over PKR 500M.
• Annual media handling and execution of more than PKR 2000M

公司标识
Client Servicing Manager
Velocity Marketing & Communications
Sep 2011 - Dec 2013 | Lahore, Pakistan

• Performed duties as a strategic overlay and as a focal point of contact for advertising campaigns for multimillion-dollar accounts and successful product launches.
• Facilitated clients with business plan, branding, advertising, remodeling and marketing increasing gross monthly revenue for Velocity Marketing by 200% in 6 months.
• Maintained excellent knowledge of latest publications and marketing strategies and developed new social media campaigns to increase brand influence.
• Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

公司标识
Brand Activation Manager
Bullseye Communication
Jun 2007 - Aug 2011 | Lahore, Pakistan

• Efficiently oversaw brand development and brand strategy, formulated strategic business plans, and assured profitability, revenue growth, maximum market penetration, sell-through, and client satisfaction.
• Establishing a brand image and maintaining customer loyalty through marketing strategies and customer satisfaction.
• Consistently recognized and tasked to improve organizational effectiveness through developing advertisement strategies and promotional activities.
• Accomplished key marketing activities that include advertising, promotional campaigns, and directed marketing initiatives.
• Managed customer and market feedback properly; enabled to launch planning successfully to acquire more customers.

Key Achievements:
• Spearheaded quality assurance department for brand activation activities across Punjab for Unilever and Nestle.
• Successful executions of campaigns through LMT and IMT channels.
• Primary contact point for HSE Compliant for all Brand Activation activities.
• Successful executions of annual conferences and 60 concerts in Punjab in 3 months.

学历

University of Engineering & Technology
硕士, 工商管理硕士学位, ‎
Advertising and Communication Management
CGPA 3.4/4
2012

技能

少于一年 Strategic Planning
少于一年Analytical Skills
少于一年ATL BTL
少于一年B2B Marketing
5+ 年 Brand Activation
少于一年Branding
少于一年Branding Ideas
5+ 年 Campaign Management
5+ 年 Communication
少于一年Communications and Media
3 年 Content Writing
少于一年Conventional Media Management
少于一年Coordination
少于一年Creative Abilities
少于一年Customer Support Mangement
少于一年Deeper understanding of startup ecosystem
少于一年Design
2 年 Digital Marketing
4 年 Electronic Media Research & Planning
少于一年Event Based Marketing
少于一年Event Driven Programming
少于一年Event Host experience
5+ 年 Event Planning & Management
3 年 Experience with PR Firm
5+ 年 Fluent in English
3 年 Google Adwords
少于一年Graphic Design Software
少于一年Inter-personal
少于一年Invoice Processing
少于一年Key Account Handling
少于一年Key Account Management
5+ 年 M.B.A
少于一年Management Control
少于一年Managerial Skills
少于一年Marketing
少于一年Marketing Activation
少于一年Marketing Analytics
少于一年Marketing Communications
少于一年Marketing Communications Planning
5+ 年 Microsoft Office
少于一年Online Media Management
3 年 Pay Per Click (PPC)
少于一年Presentation Skills
少于一年Pressure Handling
5+ 年 Print Media Planning & Execution
5+ 年 Project Management
3 年 Public & Media Relations Management
少于一年Retail Products
少于一年Sales & Marketing Functions
少于一年Sales and Marketing

语言

熟练 英语