Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.
Provides administrative support to ensure efficient operation of office.
Answers phone calls, schedules meetings and supports visitors.
Carries out administrative duties such as filing, typing, copying, binding, scanning etc.
Completes operational requirements by scheduling and assigning administrative projects and expediting work results.
Makes travel arrangements for senior staff such as booking flights, cars, and hotel or restaurant reservations.
Exhibits polite and professional communication via phone, e-mail, and mail.
Supports team by performing tasks related to organization and strong communication.
Develops administrative staff by providing information, educational opportunities, and experiential growth opportunities.
Ensures operation of equipment by completing preventive maintenance requirements, calling for repairs, maintaining equipment inventories and evaluating new equipment and techniques.
Provides information by answering questions and requests.
Maintains supplies inventory by checking stock to determine inventory level, anticipating needed supplies, placing and expediting orders for supplies.
Contributes to team effort by accomplishing related results as needed.
Building and maintaining profitable relationships with key customers.
Overseeing the relationship with customers handled by your team.
Resolving customer complaints quickly and efficiently.
Keeping customers updated on the latest products in order to increase sales.
Meeting with managers in the organization to plan strategically.
Expanding the customer base by upselling and cross-selling.
Understanding key customer individual needs and addressing these.
Conducting business reviews using CRM programs.
Knowing your competition and strategizing accordingly.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
Monitoring, responding to and communicating with our online community
Developing new methods to engage our audience on social media platforms
Updating and keeping up with new methods of promotion and engaging techniques
Strong editing and writing skills suitable for each platform, from knowing how to write a successful media post to using effective storytelling techniques