·         Overall B2B Marketing of a SAAS product called SeeBiz in the US.
·         Lead a team of over 40 people including Graphic Designing, Video Animation, Sales, & Marketing Teams
·         Responsible for Overall Digital Marketing Strategies (SEO/SEM/SMM/SMO/PPC/Email Marketing/Influencer Marketing/Bloggers Outreach etc.) (Planning & Execution both)
·         Team’s Performance Appraisals
·         Brand Management and a lot more

Performed all digital marketing and real estate marketing tasks

Job Description mainly included:
• App store optimization
• Social Media Marketing
• Running Paid Campaigns/PPC
• Develop manage and execute the corporate digital marketing strategy.
• Monitor current trends in online marketing, best practices, and propose new offerings and technologies to align with the digital marketing strategy.
• Analyze data and create recommendations regarding customer behavior, web analytics, online marketing, direct marketing and market research.
• Oversee the corporate website including the web development, design, update requests, email communications and templates, designed pages, url structure, etc….
• Develop and implement a strategy for SEO which includes paid searches, display advertising, social and emerging media, digital marketing, web development, research, and analytics.
• Provide support for mass and direct communications; drive brand awareness and work directly with internal and external partners.
• Participate in the preparation of key messaging relating to different events and campaigns. Ensure campaigns are in alignment with overall corporate brand image, strategies, market demographics, and partnerships.
• Build a strong image of company on the web and weave a network of INBOUND marketing that translates into recurring sales.
• Inbound marketing requires working on email marketing, newsletters - marketing campaigns, telesales campaigns, SEO, and powerful content development.
• Identifying various forums/sources for email marketing lists, Daily monitoring and scheduling of Email marketing, Bi-weekly review of results and sharing with top management.
• Analysis of website traffic. Devising and Implementing lead capturing strategies on web assets. Bi-weekly review of results and sharing with top management along with possible solutions to issues.
• Developing a schedule of marketing campaigns to be done.

• Leading and Managing Sales & Marketing Team
• Business Development i.e. looking for prospects and converting them into clients.
• Lead Generation & Sales Conversion
• Organizing & Managing Company Events i.e. Seminars, Workshops, Exhibitions etc.
• Customer Support & Customer Relationship Management
• Web Portal & Software Development
• Team Performance Appraisal
• Management of Company Project and Team Activities.
• Assignment of duties and responsibilities to the team members
• Providing consultancy for Business Development.
• Company’s Marketing Project Review and Devisal of Online/Offline Marketing strategies with association of IT on the basis of the results achieved.
• Participation in the Sales & Marketing implementation process within the team and organization i.e. managing directly Web Applications/Software development, SEO/SEM campaigns, Advertisement, Social Media Marketing, CRM Campaigns, Email Marketing, PPC, Direct Response Marketing, Video creation/editing assistance, video marketing, Ads creation, Ads posting, Content writing, Split Tests, PR etc. (everything that comes under internet/online marketing) in order to increase company’s sales and generate revenue.
• Managing and implementing conventional marketing strategies
• Monthly sales analysis & Reporting
• Identifying weak areas and making improvements for further sales
• Research and Business Analysis
• Company’s Product Development and Marketing to generate sales

Job description mainly included the overall launch of Canadian brand known as “Marble Slab Creamery” in Pakistan. We successfully launched it in year 2015 and now it’s fully operational. Pre and Post launch strategies were devised and acted upon for successful brand launch which included everything from constructing the building to branding to web portal development to digital & conventional marketing as well as franchising.

• Leading and Managing Sales & Marketing Team
• Business Development i.e. looking for prospects and converting them into clients.
• Lead Generation & Sales Conversion
• Team Performance Appraisal
• Online interaction with clients residing in USA, UAE, UK, Canada & Europe via Email and Skype
• Management of Company Project and Team Activities.
• Assignment of duties and responsibilities to the team members
• Providing consultancy for Business Development.
• Company’s Marketing Project Review and Devisal of Online/Offline Marketing strategies on the basis of the results achieved.
• Participation in the Sales & Marketing implementation process within the team i.e. managing directly SEO/SEM campaigns, Advertisement, Social Media Marketing, CRM Campaigns Email Marketing, Affiliate Marketing, Real Estate Marketing, Direct Response Marketing, organizing events like online contest over Social Media, Video creation/editing assistance, video marketing, Ads creation, Ads posting, Split Tests, PR etc. (everything that comes under internet/online marketing) in order to increase company’s sales and generate revenue
• Managing and implementing conventional marketing strategies
• Content Writing
• Monthly sales analysis & Reporting
• Identifying weak areas and making improvements for further sales
• Research and Business Analysis
• Company’s Product Development and Marketing to generate sales