概要

An experienced Product Sales Professional with over 15+ Years experience in areas of Product Management, Key Account Management, Retail Sales, Business Development, Strategic planning, Distribution management, KPI Planning & Analysis, Product training. Having worked with leading MNC LG Electronics, Asus Middle East, Redington Gulf and E-Commerce start-up venture.

I have graduated from Hamdard Institute of Management Sciences, Karachi with a Masters degree in Business Administration majoring in Marketing. I have sound conjectural and practical knowledge in Marketing.

I believe that knowledge is not confined to books only. If one has a learner's attitude then he/she can learn from almost everything under the sun and may not be able to reproduce that knowledge on paper but can always put it to use as per requirement of a certain situation with improvisations in the theories and procedures learned, Knowledge gives you wisdom but intuition is in built.

项目

Ministry of Education - UAE

工作经历

公司标识
Senior Manager Sales & Distribution
itel Mobile
Aug 2020 - 代表 | Karachi, Pakistan

Itel Mobile (Transsion Holdings) 
Senior Manager (Sales & Distribution)
Management - Annual Operating Plan of $150M with National Authorized Distributor
GTM Strategy, PRM Roll-out & Operational planning
SKD Business - Team Lead for monthly Planning stock allocation to National Distributor(s) from local factories
Sales planning & team management (Monthly Sales Plan & Achievement Progress)
Support Function: Retail Sales management (Branding, POS deployment, BTL Activations

公司标识
Business Unit Head
Inovi Technologies
Dec 2017 - Dec 2018 | Karachi, Pakistan

Business Unit Head (LG Electronics)

INOVI Technologies (previously known as Javed Electronic) was incorporated in 1995 with an aim to provide quality products and services to its customers. Currently we are the official partners of Dell, Panasonic, and SONY, Huawei in Pakistan. Inovi has been appointed by LG as official distributor of HA / AC / HE products for Pakistan region. Being Business Unit Head key responsibility is to manage overall business portfolio of $50M per year.

• Responsible for Business planning of $50M for the year 2018 in conjunction with principal team
• C/SKD plan setup & preparation for AC / LED [Line acquisition or Outsourcing option]
• Devising GTM Strategy, PRM Planning / Sales , Marketing & Operational planning
• Team building & management of sales force of 30 personnel across Pakistan

Additional Responsibility:
Sales Planning & Operations (Honor)

• Responsible to lead 150 nationwide Promoter force via ION PMS system
• Sales planning & monitoring team of 7 RSM (Monthly Sales Plan & Achievement Progress)
• Devising GTM Strategy, PRM Planning / Sales , Marketing & Operational planning ($20M ’18 Plan)
• Supervising Retail Sales manager (Branding, POS deployment, BTL Activations)

公司标识
Divisional Manager
Mindtosite
Oct 2016 - Sep 2017 | Dubai, United Arab Emirates

E-Marketplace Manager (Consumer Electronics / Innovative Products / Gadgets)

Mindtosite is a newly launched E-Commerce market place catering to UAE / GCC / KSA Market. It is backed by Black Arrow group & the management comprises of highly experience professional from various industries. Objective of launching Mindtosite is to bridge the gap in market for need of genuine products & services. The company has grown exponentially since inception & venturing in new business avenues with innovative products & exceptional customer services.
Responsible for Entire Product Management, sourcing of Suppliers, Revenue Generation with Gross margin deliverables.
• Development & deployment of work flow / KPI processes to achieve of Sales Revenue AED. 2.5M p/m
• Responsible for on-boarding & management of local & international suppliers / partners as well as lead internal sales, procurement, marketing & customer services team (5 people)
• Collaboration with marketplace suppliers to source innovative product, ensure best cost, product listings and promotions are relevant and optimized to drive sales and engagement (Internal / External Stakeholder communication)
• Provide analysis on all Marketplaces and recommend initiatives to improve performance

公司标识
Product Manager
Redington Gulf
Dec 2014 - Sep 2016 | Dubai, United Arab Emirates

Redington Gulf provides end-to-end supply chain solutions for all categories of Information Technology products (PCs, software and enterprise solution products) and Consumer and Lifestyle products (I.T, Telecom, Digital Lifestyle products, to over 100 international brands. Market penetration of more than 24 countries, supported by a distribution network of over 12,000 channel partners with 16 stock points across the region. Sales Revenue for Y2014~2015: $2.62 Billion.
Responsible for overall Product / Sales Management of Tablet Brand with Revenue, Gross Margin and DIO target.

• Product, Pricing / Promotion & Channel strategy with Vendor for assigned markets and channels
• Management of Product Sales Revenue $50M for Tablet Brands (Lenovo, Asus, Acer, Dell & Huawei)
• Timely ordering (3 month fixed + forecast) to H.Q counterparts via internal system
• PSI review (Hyper-marts / Retailers) for Stock, order planning and Gross Margin simulations with Business Head
• Weekly Sales meeting to track sales and corrective measures on Product, price & promotions with retail team
• Successfully delivered Gross Margin Target of 3.18% for 2014~2015
• Responsible for sales management & trade marketing activities across 10 Power Retailer and Hyper markets
• Conceptualized in store promotional campaigns for Spring & Summer Gitex Event
• Impart product training to sales team via workshops on on ground meetings (Product FAB, USP, Comparisons)

公司标识
Country Product Manager
Asus Middle East FZCO
Dec 2012 - Nov 2014 | Dubai, United Arab Emirates

Asus is the world's fifth-largest PC vendor by 2012 unit sales (after HP, Lenovo, Dell and Acer). Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.3 billion. Responsibility includes building and developing Desktop PC / All in One Product line for Asus covering entire UAE / GCC / Levant / KSA & Africa region.

• 4P /3C Planning Strategy for entire All-in-one / Desktop category (Retail, Corporate, Independent Retail)
• Communication with TPM and Senior management in H.Q via con-call on Yearly Plan & weekly progress
• Set-up Channel / Business structure for All in One / DT PC category with 3 regional distributor (UAE / KSA)
• Maximize product visibility to 3 Power retailer with right Product Mix strategy (Contributing 50% of Sales)
• Achieved sales of $2M for All in One category accounting for YOY growth of 120%
• Led executive level meetings with MOE for winning Asus first major tender in corporate for AIO PC [$1.5M]
• Successfully establish Commercial Desktop business in given region with projects worth $1M

公司标识
Senior Product Manager
LG Electronics
Dec 2004 - Sep 2012 | Karachi, Pakistan

Manager Sales & Marketing for LG Electronics Pakistan, a global leader and technology innovator in consumer electronics with 2009 global sales of $43.4 Billion. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. Major responsibilities include key account management, strategic marketing & planning, business development, pricing, sales forecasting, marketing budget management, product training & management of sales force.

• Sales of $9.9M for LG Health Care No Frost Refrigerator with YOY growth of 37%
• Successfully launched Healthcare product line of No Frost Refrigerators with energy saving functions.
• Planning and executing re-launch of air conditioner / home appliance business in liaison with
advertising agency in 5 major cities across Pakistan during the year 2009.
• Responsible for annual marketing budget management of $5M via APMS software.
• Team lead for “Health Care Campaign” resulting in sales increase of 25% quarter-on-quarter basis.

Awards / Training:
• Employee of the Quarter 2010 AC sales of $6M (YOY G/R of 456%) Apr 2010

公司标识
Marketing & Sales Executive
Jin Technologies
Apr 2004 - Nov 2004 | Karachi, Pakistan

Marketing & Sales Executive for Jin Technologies software products

学历

Hamdard University
硕士, , Masters in Business Administration‎
Business Administration
2003
Hamdard University
学士, , Bachelor of Business Administration‎
Accounting & Finance
2002

技能

熟练 Analytical Mind
熟练 Channel Account Management
熟练 Commercial Business
熟练 Conservation Awareness
熟练 Distributorships
中级 E commerce SEO
熟练 Food Knowledge
熟练 Key Account Development
熟练 Key Account Management
熟练 KPI Reports
熟练 Marketing Plan Creation
熟练 Operations Responsibilies
熟练 POS Material
熟练 Prdouct Analysis
熟练 Product Assortment Planning
熟练 Report Management
熟练 Strategic Planning for Growth
熟练 Training Delivery
熟练 محاذاة المبيعات والتسويق
熟练 Veterinary

语言

中级 乌尔都语
熟练 英语