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Digital Media Marketing Manager / Team Lead

PNY Trainings

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Job Description

Responsibilities

Shape our digital marketing efforts
Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, SEO/SEM infographics, and social media.
Use analytic skills to identify and test emerging opportunities for business market growth and improvement.
Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI
Develop effective display campaigns, including banner ads, social media, and retargeting.
Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
Research and analyze competitor SEM campaigns
Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.
Develop and manage forecasts; implement strategies to achieve/exceed targets.
Individuals with degrees in Management Sciences, Business Analytics, Digital Marketing are encouraged to apply.