Media Buyer Responsibilities include:
- Collaborate with marketing team on goals, objectives, resources, budget and prioritization of initiatives.
- Advise on how to build effective and efficient end-to-end media purchasing and optimization processes.
- Plan, run and manage campaigns across digital channels (Facebook, Instagram, Tik Tok) including but not limited to budget planning, campaign management, performance tracking experiments and optimization.
- Analyze the performance of digital media and optimize for best performance: CTR, ROAS, etc.
- Analyze creative performance and provide recommendations to optimization.
- Analyze digital media marketing opportunities, suggest plans and strategies and assist in executing those media.
Media Buyer Requirements include:
- Developing effective media buying strategies
- Participating in media planning to identify target audiences and craft effective campaigns
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Experience with web analytics, tag management and implementing pixels for conversion tracking.
- Hands on experience with Facebook Ads Manager, Amazon Ads, Instagram and Tik Tok.
- Organizational and multitasking abilities
- BSc/BA in Marketing, Advertising or related field preferred, but not necessary.
- Google Ads and SEO knowledge will be considered a huge plus.