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职位介绍

PureLogics is looking for Digital Marketing Specialist

Job brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Digital Marketing Specialist responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Experience: 2 - 5 years

Skills: PPC, Google Ad, Email Marketing, SEO, SMM

工作详细内容

全部职位:
1 发布
工作时间:
中班
工作类型:
部门:
HR
工作地址:
Johar Town, 拉合尔, 巴基斯坦
性别:
没有偏好
最低学历:
学士
职位等级:
资深专业人员
电话预约已成功,我们的专家会在短时间内与你联系:
2年
在之前申请:
Sep 28, 2021
发布日期:
Aug 27, 2021
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PureLogics

· 11-50 员工 - 拉合尔

PureLogics is global software outsourcing company. With over 9 years of experience, Fortune 500 customers and over 500+ successful projects, PureLogics develops world-class web and mobile applications for customers across the globe. Our Global Delivery Network allows us to deliver reliable technolog ...阅读更多

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