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Social Media Marketing Expert

RapidTack is a Research and Development (R&D) organization that deals with product research and development in the field of Robotics, Artificial Intelligence, Machine learning, and Software development.

We aspire to develop products that will help in improving the human lifestyle—by bringing assistive machines and concepts into daily life.
With a team of highly creative and enthusiastic tech experts, we are working on the state-of-the-art technologies and shedding light to the cutting-edge field of automation.

Roles & Responsibilities:

Generate, edit, publish, and share content daily (original text, images, video, and HTML)
Marketing campaigns on different social media platforms
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles
Moderate user-generated content and messages appropriately, based on company and community policies
Formulation of strategies to build a lasting digital connection with online communities.

Plan, handle and monitor the ongoing company presence on social media platforms (Twitter, Facebook, Instagram, YouTube, etc.)
Launch optimized online adverts through Google Adwords, Facebook, etc. to increase online donations and brand awareness.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Brainstorms new and creative growth strategies through digital marketing.
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and website updates.
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date.

Qualification Required:

Bachelors or master’s degree in marketing or a related field.
Proven working experience in digital marketing, particularly within the industry.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends, SEMrush, etc.)
Working knowledge of ad serving tools.
Experience in setting up and optimizing PPC campaigns on all major search engines.

Experience Required: