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Digital Marketing Specialist

Rehman Travels

伊斯兰堡，巴基斯坦

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发布 Jul 28, 2021 47 查看

We are seeking applications for the role of Digital Marketing specialist with hands-on experience in managing social media and e-commerce campaigns.

Responsibilities

Their main aim is to establish and manage the business' online presence.
Launch and optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from analysts and customers)
Communication with clients to promote sales.
Communication to team and periodic reporting to management on project development, timelines, and results
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Plan and execute localize strategies for content development in coordination with SEO goals general and keyword specific
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords