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Digital Marketing Executive

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology.

Key responsibilities and tasks include:

• Website: Managing our CMS; optimizing SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of the content is measured against clear KPI’s.

• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work.

• Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and Youtube, and other platforms to expand our social media audience base.

• Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition, you will maintain our presence on third-party sites, keeping all messaging current.

• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.

• Print: To coordinate the printing and production of our magazine, leaflets, educational materials, and some merchandise, including writing, editorial, and proofing. Organizing occasional print adverts.

• Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.

• Reporting: Monitor, report and analyze results to improve performance, using tools such as Google analytics and others so that amendments and improvements can be made where appropriate

• Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.