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职位介绍

Reporting To: GM Marketing

This position is focused on the creative aspect of brand management, specifically engaging the consumer with the product, and raising awareness of various brands by creating a lasting impression among consumers and improving product sales and market share, this position is effectively the public image of Samsons’ brands. The Brand Manager helps shape public perception and insight into the product.

Principle Responsibilities

Brand Amplification & Management

  • Develop brand strategies that will help in growing market share, improving public opinion, and build employer branding.
  • Identify potential threats and risks on ground to the brands.
  • Increase top-of-mind awareness amongst customers.
  • Develop and execute vibrant localized plans to engage customers.
  • Innovate new ways positioning and projection through linking conceptual ideas and on ground campaigns.

Stakeholder Engagement & Collaboration

  • Dealings with Internal and External Stakeholders
  • Align with Trade Marketing and Research functions to ensure brand projection and campaigns are up to standards.
  • Collaborate across functions to activate brand plans seamlessly.
  • Develop employer branding collateral and campaigns with T&OE.
  • Design and launch events to engage customers and raise brand presence and reliability.
  • Identify industry and function events to attend and represent Samsons at these events.
  • Coordinate with various stakeholders to ensure smooth brand activation.

Market & Customer Pulse

  • Identify and track Brand Health indicators of campaign and activity performance.
  • Analyze market feedback and information to create reports.
  • Carry out deep analytics on all available market and consumer data.
  • Initiate course correction as needed for success.
  • Develop style and brand guides based on the unique selling point of the brands.
  • Translate conceptual ideas into on-ground activities.
  • Brainstorm and create new ways of engaging customers and distributors through various channels.
  • Design products and promotions in innovative ways to attract attention.

Budget & Accounts Management

  • Ensure assigned brand volume.
  • Propose rolling cycle plan.
  • Propose solution to counter competition.
  • Propose Brand spending budget.
  • Manage the brand marketing budget such that there is clear ROI in marketing spend.
  • Review forecasts and budgets to identify potential adjustments as per brand performance.
  • Ensure function spending is within budgets.

Continuous Improvement & Efficiencies

  • Continuously improve on current SOPs
  • Oversee talent adherence to business standards.
  • Increase operational efficiency through innovation.
  • Respect own time and other's time by being time sensitive.

New Touch point Development

  • Provide support in touch point development of TPOSM/POSM
  • Increase brand visibility at POS.
  • Provide support in development of group activities.
  • Increase operational efficiency through innovation.

Experience: 5-8 years of experience in FMCGs having Practical knowledge of media and brand management (Specifically in Tea Company) is preferable

Career Growth and Developments Opportunities

工作详细内容

全部职位:
1 发布
工作时间:
早班
工作类型:
部门:
Sales & Marketing
工作地址:
性别:
没有偏好
最低学历:
学士
学位头衔:
Bachelor's Degree in Marketing, Mass Communication, Psychology or related fields
职位等级:
资深专业人员
经验:
5年 - 8年 (5 to 8 years of experience in FMCGs having Practical knowledge of media and brand management (Specifically in Tea Company) is preferable)
在之前申请:
Jul 31, 2021
发布日期:
Jun 30, 2021
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Samsons Group of Companies

· 2001-2500 员工 - 拉合尔

pSamsons Group of Companies, a fast growing National Group involved in many businesses like Education, Mines, Textile, Tobacco, Beverages, Snacks and Confectioneries, invites all dynamic and professional people to be a part of our team. Group has a very well established sales network in Pakistan and ...阅读更多

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