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Brand Manager

Standard Tea Company

发布 Mar 11, 2020

Main Responsibility

Brand Manager to lead the thinking process of Business Plans to ensure development of innovative, solid and consumer driven business plans that will generate profitable volume growth for the system
Brand Manager to develop consumption occasions for the brand in order to drive frequency and volume for the brand
Initiate Brand Key Formulation and update it with the passage of time
Execute assigned Brand Portfolio in desired Strategic Direction (as indicated in Corporate Business Plan)
Brand Manager to manage the top and bottom line of assigned brand portfolio (Market Share and Brand Loyalty)
Brand Manager in IPM (Innovation Process Meeting) to facilitate Innovation Planning Process as well as Consumer plus Business feasibility based
Report Primary and Secondary Sales Analysis to Director Marketing on a monthly basis
Report Retail Audit analysis to Brand Manager and Head of Marketing on a monthly basis
Analyze Stocks and Supply Chain and report to the multifunctional partners
Maintain Pricing Grids and Competitive grids
Maintain Tracking of Gross Margins, COGs and Profitability on a monthly basis
Analyze brand positioning and consumer insights
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics

技能

Brand Development Brand Activation Marketing Analysis

工作详细内容

全部职位:

1 发布

工作时间:

早班

工作类型:

全职/长期工

工作地址:

卡拉奇, 巴基斯坦

性别:

男性

年龄:

35 - 40 年

最低学历:

学士

学位头衔:

BBA or MBA Marketing

职位等级:

部门主管

经验:

7年 - 10年 (Last 03 years having same position experience)

在之前申请:

Apr 12, 2020

发布日期:

Mar 11, 2020

Standard Tea Company is a known name in importing different fabulous brands in Pakistan Standard Tea Company started formulation of a unique tea blend, which was later named Prime mixture that led our brand becoming a hot favorite, and eventually the largest selling brand in Sindh Taking a step forward from this humble foundation, we moved up the ladder of success by innovating and introducing different tea brands to suit every taste and pocket, which were sold from its retail outlets in Sindh.