发布 Oct 04, 2017 25 查看
Responsibilities
- Be passionate about all things SEO, demonstrating a proactive attitude towards testing, learning and self-development.
- Excellent understanding of technical aspects of the web including coding languages.
- Ability to either write or debug HTML & CSS.
- Basic knowledge of MySQL & JavaScript.
- Developing professional On page / Off page SEO strategies & executing them.
- Execute tests, collect, analyze data, identify latest trends and insights in order to achieve maximum rankings and sales through search engines
- Track, report, analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy & landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop, Manage and implement all SEM / SEO link building activities
- Work on the development side to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Ability to write basic documents including site audits, competitor analysis and backlink reviews.
- In-depth understanding of SEO foundations, such as Meta data, robots.txt, XML sitemaps.
- Knowledge of popular CMS' and web frameworks and their strengths and weaknesses.
- Good Mobile and Video SEO knowledge.
- Ability to conduct Change Analysis to review effectiveness of technical or content changes.
- Understanding role and integration of content strategies within SEO Brand assets - tone of voice, understanding and leveraging for SEO Basic content creation (whole page).
- Understanding of the principles of Negative SEO.
- Ability to use all major analytics packages and 3rd party SEO tools. Ability to conduct Market Analysis (client and major competitor identification).
- Understanding of Paid Search and Adwords. Have a commercial understanding pricing structure, rate card, time versus spend
Requirements
- Proven SEO experience in ecommerce websites ( SEO Experience of a Shopping cart build in Shopify, Wordpress or Magento, )
- Proven Ecommerce experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, increasing leads ,sales, conversions & online customer acquisition
- In-depth experience with website analytics tools
- Experience with bid management tools
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO, SMM and SEM
TechGiants ltd
TechGiants is a Software houses which provides quality oriented Web and Mobile Based applications to its respected clients. We offer services in SEO and Marketing of your online utilities as well. Our mission is to achieve major success in our line of work and gather a crowd of happy and satisfied clients.
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