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Digital Media Buyer

Technovier Technology Solutions

拉合尔，巴基斯坦

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发布 Sep 09, 2020 1 查看

PKR. 30,000 - 40,000/Month

The media buyer role will be to draft marketing campaigns from start to finish, on the Facebook, Linkedin, and Google Ads platform. The media buyer should be able to work independently and be proficient with all different ad formats (Search, Display, Youtube, Shopping) Ad policies as well as an advanced understanding of audiences, tracking, and attribution models.

Responsibilities

Set up, monitor, and optimize all platforms Search campaigns from start to finish.
Set up, monitor, and optimize all platforms display campaigns from start to finish.
Set up, monitor, and optimize eCommerce Shopping campaigns from start to finish.
Set up, monitor, and optimize Youtube campaigns from start to finish.
Analyze Google and Facebook media buys and associated metrics daily to ensure client success.
A/B test ad copy, images/videos, and funnels effectively to meet performance goals
Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans based on conclusions
Perform competitive research to identify & learn from what competitors are doing
An intermediate understanding of Social, Email, Display, Native and Programmatic media buying and how all these channels come together to serve a brand’s purpose

Qualifications

Have at least 2+ years of experience conducting Google and Facebook media buying activities
Demonstrated analytical and data interpretation skills
Strong verbal and written communication skills
Detail-oriented and organized
Exhibit enthusiasm, passion, and commitment
Google Marketing Certification is a plus
Advanced knowledge of other channels is a plus
Bachelor’s degree is a plus