Roles and Responsibilities
· Develop, plan and implement effective marketing, branding and communication strategy for the organization.
· Develop annual marketing & communications plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.
· Develop, plan and executive annual marketing plan and administer annual marketing budget.
· Develop and execute effective digital marketing plans to help establish brand.
· Continually review changes in the marketing plan according to new trends and the activities in line with business objectives.
· Manage and refine the organization’s social media presence.
· Manage and measure marketing campaign costs.
· Report on the effectiveness of marketing campaigns using pre-determined KPIs.
· Conduct market research (qualitative and quantitative) to determine market requirements for existing and future business goals.
· Ensure that competitive developments are being tracked and align with objectives.
· Manage the productivity of the marketing plans and projects.
· Present training and/or communication materials to internal and external stakeholders.
· Monitor, review and report on all marketing activity to all stakeholders.
· Manage and be accountable for program budgets, work plans, documentation, execution and analysis of programs.
· Solicit, summarize and present feedback from internal and external stakeholders on individual campaigns, programs and/or initiatives.
· Create and manage a calendar of events such as webinars, conferences and thought leadership contributions.
· Negotiate with media agencies and secure agreements on the production of promotional materials.
Core Competencies:
· Strong project management and people management.
· Proven experience in customer and market research.
· Highly self-motivated and able to work autonomously, take initiative and make decisions.
· Experience of developing and implementing strategic and business plans.
· Outstanding Presentation & Communication Skills.
· Strong IT Skills including MS Office Suit and Database Management.
· Content & digital marketing skills.
Skills Required:
· Creative mindset.
· Negotiation skills.
· Innovative management style.
· Decision Making & Problem Solving.
· Outstanding English language skills (written, reading and spoken).
· Forward Thinker & Team Player.
· Proficient in MS Office.
· Technology Oriented.
Registered in 2008 under the Societies Act 1860, Hunar Foundations took its first batch in January 2010 in premises supplied by Delhi Mercantile Society, Karachi in its DMS School facility. The students gave their City & Guilds exam at the end of the year and till 2019 14 batches had graduated with one year diplomas. Since then Hunar has added its Rashidabad (near Tando Allah Yar), Lahore (Bedian Road), Multan (Pak Arab Fertilizer) and Kharian campuses as well as a women’s institute in Karachi that started in 2015 and is in the process of relocation to a new modern upgraded facility. By end of 2019 two more institutes are added in Korangi (Karachi), one for women and one for men. Korangi campus is targeted to host a state of the art Teacher’s Training and Excellence Center. Hunar Foundation’s key objective is to provide school graduates and other young adults with international standard vocational training that meets the expectations of the market, leading to employment or small business creation – and eventually economic freedom and empowerment. Hunar Foundation offers this opportunity to the underprivileged and marginalized segments of society where the need is more urgent. Hunar offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses designed to meet industry requirements.This ensures a high degree of employability for Hunar graduates.