Product Marketing Specialist

Yuztech 未验证

拉瓦尔品 巴基斯坦

发布 Feb 10, 2021 212 查看

PKR. 100,000 - 125,000/Month

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职位介绍

Online learning is exploding. Companies like Lynda, Udacity, Coursera and Udemy are taking off left and right and massive value is being created. This is an incredible place to be if you have a space staked out. We do. Illumeo is the leader in online learning for accounting and corporate finance professionals. We have thousands of subscribers and our corporate clients include Google, Oracle, Cisco, Intuit, Yelp, Carnival Cruises and many more. But we’re just getting started.

We are looking for Product Marketing Specialist with product development and marketing experience of SaaS products; ideally in a B2B environment. You will be working towards developing learning solutions for specific industry segments and functions by analyzing their needs and working closely with our development and digital marketing teams to define product offerings, help the dev team test them as needed, and help the marketing team communicate these solutions to the right audience. Your goal will be to know industry trends, position Illumeo’s learning solutions in line with client’s requirements, and help develop the best products and marketing tactics to promote these solutions.

The right candidate would have helped develop products and solutions for business customers, working effectively with both development and marketing teams to build great product and see it through to success.. Prior experience of working in education/training sector is desirable but not a must.

Responsibilities:

  • Study and learn Illumeo’s products and solutions.
  • Analyze study area preferences and training requirements for specific industries and segments.
  • Recommend new study areas, courses and certifications in line with developing online and live learning marketplace trends.
  • Prepare competitive product grids and identify gaps relative to competitive offerings.
  • Develop learning solutions in line with client/industry requirements, always looking to anticipate user and client needs to build the best solutions possible.  
  • Plan and implement strategies and initiatives for solution pricing, launch and advertising. 
  • Work with digital marketing team to develop, design and implement product campaigns.
  • Position Illumeo’s enterprise solutions as quality leader for accounting, finance and HR related functions/specialties.   
  • Evaluate product and campaign performance with an eye towards continuous improvement.

Requirements:

  • Experience working in product marketing in tech or education/training industry.
  • Experience creating market and competitive offer analysis.
  • Working knowledge of digital marketing techniques and tools.
  • Analytically driven and keen eye for detail.
  • Bachelor’s degree in business/ marketing/ communications or related discipline.

工作详细内容

全部职位:
1 发布
工作时间:
晚班
工作类型:
工作地址:
性别:
没有偏好
最低学历:
学士
职位等级:
资深专业人员
电话预约已成功,我们的专家会在短时间内与你联系:
4年
在之前申请:
Mar 10, 2021
发布日期:
Feb 10, 2021
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Yuztech

· 1-10 员工 - 拉瓦尔品

Yuztech is a leading provider of online internet solutions specializing in corporate website design, Software and Web Application Development as well as graphic and logo design, digital marketing and search engine optimization. Established in 2001 with an in-house team of programmers, graphic desig ...阅读更多

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