This employer is no longer accepting CVs for this job, it has been deactivated by the company\'s administrator.
Posted Apr 14, 2021 22 views
About the Digital Marketing Executive role:
- As a key member of the Marketing Team, the role of Digital Marketing Executive will add significant value being part of the team delivering our digital marketing strategies across various digital channels promoting the Peabody brand and products to maximize revenue for Peabody.
Responsibilities of the Digital Marketing Executive:
- Implementing social media strategies to support sales and marketing targets
- upporting the growth of social channels and looking for potential to develop a new social channel
Working closely with the Senior Digital Marketing Executive to deliver effective digital marketing strategies to enhance and optimize the customer journey and deliver efficiencies
- Editing of digital content (including copy, pricing, floor plans, CGIs, images and brochures) on websites, property portals and other channels is current, accurate and compliant with the Consumer Code
- Supporting content creation for our sales website(s) and CMS ensuring content is engaging, relevant, topical and optimized for Search Engine Optimization (SEO)
- CRM updated including updating development/property information, floor plans and imagery; ensuring compatibility and consistency between CRM and CMS systems
- Digital troubleshooting, liaising with colleagues in IT and external agencies to ensure support is provided and issues resolved in a timely manner
- Working with the wider marketing team to coordinate and implement email marketing activity, including designing and editing emailers in HTML and CSS, broadcasting emailers, reporting on results of email campaigns and implementing improvements
- Ensuring data cleanse processes of CRM database(s) are in place and ensuring active customers are retained, required data fields are populated and data segmentation is optimized
- Supporting the marketing team with digital marketing campaigns, such as Pay Per Click (PPC), Google Display Networks (GDN) and social media advertising
- Supporting the Digital Marketing Manager and Senior Digital Marketing Executives with the integration of digital systems, processes and procedures to ensure the user experience (UX) customer journey is consistent and automated
- Working closely with the Digital Marketing Manager and Senior Digital Marketing Executives to monitor, analyze and enhance performance of sales website(s), using Google Analytics and other tools to report on KPIs
- Ensuring marketing deliverables adhere to the Consumer Code and the Data Protection Act and any other relevant regulations
What we’re looking for in our Digital Marketing Executive:
- Demonstratable experience of working in a digital marketing or sales and marketing environment
- Strong attention to detail with experience writing engaging website copy, generating content and managing social media accounts
- Experience of using Umbraco or similar Content Management Systems to manage complex websites, optimise customer journeys and user experience (UX)
- Experience of using Customer Relationship Management (CRM) systems
- Experience using Google Analytics and other digital measurement tools to analyze and optimize website and channel performance
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Marketing
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
May 15, 2021
Posting Date:
Apr 14, 2021
A2Z Resource Group
Telecommunication / ISP · 11-50 employees - Lahore
What is your Competitive Advantage?
Get quick competitive analysis and professional insights about yourself
Talk to our expert team of counsellors to improve your CV!
Similar Job Titles
I found a job on Rozee!
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Zohaib Ali
Marketing Manager
Digital Online Devices
Muzammil Baig
Digital Marketing Manager
IT Services Group
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Ali Aziz
CEO
Shopistan
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Aqib Irshad
Head of HR, Training & OD
FINCA
Mona Sharif
Senior Team Lead
Konext PVT. LTD
