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Job Description

About the Digital Marketing Executive role:

  • As a key member of the Marketing Team, the role of Digital Marketing Executive will add significant value being part of the team delivering our digital marketing strategies across various digital channels promoting the Peabody brand and products to maximize revenue for Peabody.

Responsibilities of the Digital Marketing Executive:

  • Implementing social media strategies to support sales and marketing targets
  • upporting the growth of social channels and looking for potential to develop a new social channel

Working closely with the Senior Digital Marketing Executive to deliver effective digital marketing strategies to enhance and optimize the customer journey and deliver efficiencies

  • Editing of digital content (including copy, pricing, floor plans, CGIs, images and brochures) on websites, property portals and other channels is current, accurate and compliant with the Consumer Code
  • Supporting content creation for our sales website(s) and CMS ensuring content is engaging, relevant, topical and optimized for Search Engine Optimization (SEO)
  • CRM updated including updating development/property information, floor plans and imagery; ensuring compatibility and consistency between CRM and CMS systems
  • Digital troubleshooting, liaising with colleagues in IT and external agencies to ensure support is provided and issues resolved in a timely manner
  • Working with the wider marketing team to coordinate and implement email marketing activity, including designing and editing emailers in HTML and CSS, broadcasting emailers, reporting on results of email campaigns and implementing improvements
  • Ensuring data cleanse processes of CRM database(s) are in place and ensuring active customers are retained, required data fields are populated and data segmentation is optimized
  • Supporting the marketing team with digital marketing campaigns, such as Pay Per Click (PPC), Google Display Networks (GDN) and social media advertising
  • Supporting the Digital Marketing Manager and Senior Digital Marketing Executives with the integration of digital systems, processes and procedures to ensure the user experience (UX) customer journey is consistent and automated
  • Working closely with the Digital Marketing Manager and Senior Digital Marketing Executives to monitor, analyze and enhance performance of sales website(s), using Google Analytics and other tools to report on KPIs
  • Ensuring marketing deliverables adhere to the Consumer Code and the Data Protection Act and any other relevant regulations

What we’re looking for in our Digital Marketing Executive:

  • Demonstratable experience of working in a digital marketing or sales and marketing environment
  • Strong attention to detail with experience writing engaging website copy, generating content and managing social media accounts
  • Experience of using Umbraco or similar Content Management Systems to manage complex websites, optimise customer journeys and user experience (UX)
  • Experience of using Customer Relationship Management (CRM) systems
  • Experience using Google Analytics and other digital measurement tools to analyze and optimize website and channel performance

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Marketing
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
May 15, 2021
Posting Date:
Apr 14, 2021
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A2Z Resource Group

Telecommunication / ISP · 11-50 employees - Lahore

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