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Job Description

  • Responsible to develop the core positioning and messaging for the brand
  • Responsible to build and implement Marketing Plans
  • Responsible to oversee the production of TV adverts, newspaper and magazine advertisements
  • Responsible for generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
  • Responsible for monitoring product distribution and consumer reactions through focus groups and market research
  • Responsible to develop brand standards and usage guidelines
  • Specify market requirements for current and future products by conducting market research supported by on-going visits to consumers and non-consumers.
  • Analyze market trends, syndicated data and consumer research to track performance of the brand to inform sales and marketing team decisions.
  • Responsible to build the Brand strategy aligning with Company’s overall Strategy.
  • Responsible to effectively utilize the marketing fund i.e. low cost and high impact
  • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming product
  • Communication with PR agency
  • Communication with Digital agency
  • Communication with Creative agency  
  • Pointing branding Locations at Retail stores as per fashion industry
  • Communication with vendors of all mediums
  • Work on company profile & update accordingly
  • Responsible to share yearly marketing calendar and budget calculations event wise
  • Responsible to update brand strategy in advance as per upcoming fashion

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Bachelor (16 Years)
Career Level:
Experienced Professional
Minimum Experience:
3 Years (Footweaar Brand)
Apply Before:
Dec 27, 2018
Posting Date:
Nov 27, 2018
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AAJ Enterprises

Retail · 11-50 employees - Karachi

AAJ Enterprises

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