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Posted Nov 27, 2018 13 views
- Responsible to develop the core positioning and messaging for the brand
- Responsible to build and implement Marketing Plans
- Responsible to oversee the production of TV adverts, newspaper and magazine advertisements
- Responsible for generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
- Responsible for monitoring product distribution and consumer reactions through focus groups and market research
- Responsible to develop brand standards and usage guidelines
- Specify market requirements for current and future products by conducting market research supported by on-going visits to consumers and non-consumers.
- Analyze market trends, syndicated data and consumer research to track performance of the brand to inform sales and marketing team decisions.
- Responsible to build the Brand strategy aligning with Company’s overall Strategy.
- Responsible to effectively utilize the marketing fund i.e. low cost and high impact
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming product
- Communication with PR agency
- Communication with Digital agency
- Communication with Creative agency
- Pointing branding Locations at Retail stores as per fashion industry
- Communication with vendors of all mediums
- Work on company profile & update accordingly
- Responsible to share yearly marketing calendar and budget calculations event wise
- Responsible to update brand strategy in advance as per upcoming fashion
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years (Footweaar Brand)
Apply Before:
Dec 28, 2018
Posting Date:
Nov 27, 2018
AAJ Enterprises
Retail · 11-50 employees - Karachi
AAJ Enterprises
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