Developing strategies and tactics to get the word out about Channel and programs.

Deploying successful marketing campaigns and own their implementation from ideation to execution.

Produce valuable and engaging content for social media platforms with emerging tools that attracts and converts relevant/target groups.

Measure and report performance of marketing campaigns, gain insight and assess against goals.

Ensuring development of a direct interaction with the all relevant departments to ensure availability of promotional materials, Sales tools (Flyers, products, cd’s and press conference).

Ensuring development of marketing presentation internally to the management. The presentation shall include:

               I.            Marketing Objective

              II.            Marketing strategies and steps to achieve marketing goals.

            III.            Situational Analysis (Sales trend, Industry and competitive Environment)

            IV.            Proposed pricing, as per the market feedback.

Ensuring the development of proposals as per client needs or as per the occasion/ event, also ensuring the maintenance of the rates as defined by the marketing operations/ internal rate cards and defined benchmark.

Participation in the preparation /development of annual communication plans and budgets for efficient management and implementation.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Department:
Marketing & Sales
Job Location:
Garden East, Karachi, Pakistan
Gender:
No Preference
Age:
25 - 40 Years
Education:
Masters (Masters in Business Administration) only
Degree Title:
Marketing
Career Level:
Experienced Professional
Experience:
5 Years - 12 Years (Media Houses or Advertisement agencies will be preferred)
Apply Before:
May 01, 2019
Posting Date:
Mar 30, 2019

AAJ Television

Media/Communications · 601-1000 employees - Karachi

AAJ TV is the logical progression of the groups mission to dispense unadulterated information through easily accessible mediums. Extensive planning, spanning over 2 years, has gone into perfecting the organizations operations. Now, AAJ TV employs over 1000 employees and has fully equipped bureaus in Karachi , Lahore and Islamabad . AAJ TV is the only digital satellite channel to have an Earth Station in Pakistan that broadcasts directly to the Asia Sat satellite with a footprint of over 60 countries. Having an Earth Station provides for exceptional flexibility and control in responding to local and international events. AAJ TV caters to all tastes by providing three well defined programming blocks in the form of News, Current Affairs and Entertainment. Building on the immaculate news reporting experience of the Business Recorder, AAJ TV provides round the clock news coverage from around the world in collaboration with our partner news sources in more than 100 countries. Combining superior news reporting with unmatched analytical strength provided by the most respected social and political commentators in Pakistan accounts for in depth and precise Current Affairs programs. On the Entertainment front, industry veterans are heading the teams and using one of the best and most well equipped production facilities in the country to create ground breaking programs starring the best known faces in television.

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