Responsibilities

  • Develop, manage and analysis of digital campaigns
  • Assist with Search Engine Marketing SEM programs and pay-per-click (PPC) campaigns
  • Assist with lead generation and handoff to the sales team
  • Manage internal and external email communication via marketing automation platform
  • Manage customer data in marketing automation platform
  • Develop/manage marketing automation strategies and educate extended marcom team
  • Create demand for AFL content online
  • Communicate and collaborate with cross-functional teams in other business units to drive business objectives
  • Enable and support sales with information and tools needed to meet customer needs
  • Write/edit copy for various digital channels

Personal Qualities

The ideal candidate will be:

  • Strategic – applies strong business acumen and decision making skills
  • Analytical – understand best metrics to analyze in order to find weaknesses or areas of improvement
  • Creative – form new processes/campaigns/content in order to impact the business in a positive manner
  • Collaborative – achieve meaningful progress working with others inside and outside the Marketing department
  • Eager – a strong desire to positively impact the customer experience
  • Responsible – make decisions and independently manage projects
  • Excellent attention to detail, strong communication skills and solid work ethic
  • Highly organized with excellent time management skills

Ability to balance multiple demands and thrive in a collaborative environment

  • Experience with a combination of the following a plus: Marketing Automation, Google AdWords, Google Analytics, Content Management Systems, Adobe Photoshop, HTML, CSS, Writing

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
Second Shift (Afternoon)
Job Type:
Department:
IT
Job Location:
Faisal Town, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
• BS or BA in Web/Interactive Development, Digital Marketing, Information Technology, Graphic Design, Graphic Communications, Marketing, Communications, Business, or related field
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Jun 23, 2018
Posting Date:
May 22, 2018

Adam Technologies

Information Technology · 51-100 employees - Lahore

Adam Technologies; one of the leading offshore services providers in Pakistan. Information Technology is the main area of our expertise and we have the most experienced staff to achieve up to the requirements of our clients. Presently we are on different projects in USA & Canada.

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