Job Overview:

ACE Money Transfer is currently recruiting for an Assistant Marketing Manager to join our Marketing team. We’re looking for someone to develop and maintain statistical models to understand the contribution of marketing to the business and to advise on how we should invest our marketing budget. To be part of the team driving evidence-based marketing.

Working predominantly within Marketing, but also across teams such as Sales, Product, Service, and IT, you will be accountable for high-profile projects starting from conceptional ideas through to the operationalization within Marketing & Sales. You’ll be presenting and managing stakeholders at different levels both inside and outside the business, conveying complex analysis in a fast-paced, practical environment.

Key Responsibilities

  • Working collaboratively with cross-functional teams to gather measurement requirements, business questions, and challenges from marketing and sales teams and identify opportunities to apply advanced data analysis to deliver actionable insights and recommendations in reviewing and optimizing strategic and operational performance. Ultimately to support data-driven marketing value capture.
  • Exploratory data analyses and investigations to solve problems from ideation to production using machine learning.
  • Presenting findings, results, recommendations, and ultimately performance metrics to a broad range of stakeholders, including senior management; communicating and delivering complex analysis effectively to tell a story from business problems to recommendations and results.
  • Working with IT and Reporting teams to identify and develop relevant data sources.
  • Operationalize and industrialize statistical models to ensure appropriate levels of performance metrics are met, and models are adopted and maintained within each region, within new, advanced BI dashboards, where relevant.
  • Evangelizing all practices and policies and providing ongoing support and training to ensure effective interpretation of insight resources across the marketing organization.
  • Ensuring insight, models, and analyses meet and are aligned with strategic objectives.
  • Prioritizing projects to reflect organizational priorities.
  • Where relevant, working with external suppliers to deliver marketing evaluation projects.

Collaborative Relationships

  • The role holder will work with the Marketing Operations, media, web and IT, and Marketing teams.
  • The role holder will focus on supporting marketing performance optimization across the range of brand activation and demand generation activities, including e.g. analysis of paid and non-paid activities such as PPC, display, social, SEO, and affiliate channels.
  • Liaise with other internal departments within regions, as necessary.

Demonstrated Skills and Competencies

  • Demonstrated knowledge of brand campaigns, tactical campaigns, and online trends.
  • Keen news judgment - the ability to manage global, macro, alongside micro details on trends.
  • Proficiency in social media channels, especially Facebook, Twitter, Instagram, LinkedIn, and others.
  • Proficiency in reporting tools.

Personal Attributes

  • Professional presentation skills
  • Analytical skills
  • Understanding and supporting the development of budgets
  • Must have strong interpersonal skills with attention to detail
  • Strong written and verbal communication skills
  • Strategic thinking combined with the ability to move strategy to action
  • Problem-solving skills
  • Self-motivated, creative, and confident, with a highly energetic personality
  • Ability to meet deadlines consistently
  • Pro-active and taking initiative
  • Must be organized and able to work and follow systems and procedures
  • Must be adaptable to changes in strategy, ideas, systems, etc.
  • Must be customer service oriented. Proficiency in organizational planning with the ability to multi-task

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
Second Shift (Afternoon)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Apr 02, 2023
Posting Date:
Mar 02, 2023
Diversity Inclusion:
We value diversity of our employees. All qualified applicants will receive fair consideration without regard to genders or socio-economic backgrounds.

Work Environment

Supervisor’s gender:
Percentage of female coworkers:

Aftab Currency Exchange Ltd

Banking/Financial Services · 201-300 employees - Rawalpindi

Aftab Currency Exchange Ltd. is a UK incorporated Company that is part of the well-established Aftab group companies and has been operating in the North West of England since 2002. Our head office was the starting point of the UK success story when we commenced business with retail clients and two business associates we now have our London branch in South West London and have over the past 9 years expanded our coverage through the use of agents across the UK and now boosts a network of more than 280 business associates and agents using the Aftab Currency Exchange name which we have worked hard to maintain our credibility and trusts within the Pakistani community.

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