Public Relations (PR) Executive is a media and public relations professional responsible for developing, implementing, monitoring and evaluating communications strategy in order to support the communication objectives and maximize positive exposure in local, national and international markets.

Our agency ideation sessions will be a chance for them to throw their left-field hat into the ring.

Job Description

  • Plan, implement and manage public relations strategies
  • Organize and manage various Public Relations activities
  • Measure performance of each activity and event
  • Measure and produce reports on PR KPIs and each PR campaign
  • Use different channels to optimize the campaign's reach and success
  • Work with the marketing team to ensure a match with the corporate brand
  • Arrange and coordinate interviews
  • Build and maintain relationships with journalists, editors and influencers
  • Stay up to date with PR and industry trends and best practices
  • Write press releases and sell-in stories that journalists genuinely want to publish.
  • Provide regular updates and reports to stakeholders, and make recommendations to improve the products and services marketed.
  • Manage, liaise and work with external vendors and media.
  • Preferred Experience & Skills Extensive knowledge of social and digital media platforms, such as LinkedIn, Twitter, Facebook and Instagram
  • Ability to build and develop relationships with key individuals within and outside of the organization. Outstanding communication skills.
  • Ability to conduct research and communication audits.
  • Demonstrated Skills And Competencies
  • Demonstrated knowledge of brand campaigns, social media content, online trends.
  • Keen news judgment - ability to manage global, macro, alongside micro details on trends.
  • A leader and relationship builder that is creative, flexible, and proactive.
  • Proficiency in social media channels, especially Facebook, Twitter, Instagram, LinkedIn, and tools like Sprout Social Personal Attributes
  • Excellent understanding of lifestyle market Professional presentation skills
  • Analytical skills
  • Understanding and supporting the development of budgets.
  • Must have strong interpersonal skills with attention to details.
  • Strong written and verbal communication skills.
  • Strategic thinking combined with the ability to move strategy to action.
  • Problem-solving skills ,Self-motivated, creative and confident, with a highly energetic personality.
  • Ability to meet deadlines consistently.
  • Pro-active and taking initiative.
  • Must be organized and able to work and follow systems and procedures.
  • Must be adaptable to change of strategy, ideas, systems etc.
  • Must be customer service oriented.
  • Proficiency in organizational planning with the ability to multi-task

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Job Location:
No Preference
26 - 30 Years
Minimum Education:
Degree Title:
BS Public Relations, BS Journalism
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Apr 03, 2023
Posting Date:
Mar 03, 2023

Work Environment

Supervisor’s gender:
Percentage of female coworkers:

Aftab Currency Exchange Ltd

Banking/Financial Services · 201-300 employees - Rawalpindi

Aftab Currency Exchange Ltd. is a UK incorporated Company that is part of the well-established Aftab group companies and has been operating in the North West of England since 2002. Our head office was the starting point of the UK success story when we commenced business with retail clients and two business associates we now have our London branch in South West London and have over the past 9 years expanded our coverage through the use of agents across the UK and now boosts a network of more than 280 business associates and agents using the Aftab Currency Exchange name which we have worked hard to maintain our credibility and trusts within the Pakistani community.

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